KFC brings back wraps and debuts a dessert

Kentucky Fried Chicken Wraps return as an LTO, joined by a new KFC Mac & Cheese Wrap and family-sized fudgy brownies.
KFC's wraps are back for a limited time, with a new Mac & Cheese Wrap extending the line. | Photos courtesy of KFC.

Back in February, Louisville, Ky.-based KFC rolled out the Classic Chicken Wrap and Spicy Slaw Chicken Wrap nationwide for a limited time.

Starting Nov. 12, the two wraps are coming back, along with a new sibling: The Mac & Cheese Wrap. All feature extra-crispy fried chicken tenders, with the newest addition topped with creamy cheddar mac and cheese and a sprinkle of three-cheese blend. It’s missing the pickles present in both the original wraps, and the spicy sauce and slaw in the variation.

The wraps are returning at the special deal of two for $5. A KFC Wraps combo will also be available for $8.49, featuring a choice of any two wraps, a medium drink and an individual serving of Secret Recipe Fries.

“Since we introduced KFC Wraps earlier this year, others have followed with their versions—but why go to a burger chain for a fried chicken wrap, when you can get a craveable wrap with KFC’s world-famous fried chicken?” Nick Chavez, CMO, KFC U.S., said in a statement. “Our KFC Wrap lineup offers more variety with three finger lickin' good flavors, at the same incredible value of 2 for $5.”


KFC's family-sized brownies launch Nov. 12 as a new dessert option. 

Sweets seekers can add the new family-sized Colonel’s Homestyle Brownies to a $20 Fill Up Box or any bucket meal for another $5 ($6.99 a la carte.) The fudgy chocolate chip brownies also launch Nov. 12.

KFC has been on an innovation tear of late, in what looks like an effort to showcase menu variety with line extensions and new categories. In March, the QSR introduced Kentucky Fried Chicken Nuggets breaded with Colonel Sanders' closely guarded Original Recipe. Last month, S’mashed Potato Bowls were released in test in Pittsburgh, expanding the chain’s bowl lineup.

And earlier in September, the chicken giant launched Hot & Spicy Wings in competition with Popeyes’ new Sweet ‘n Spicy Wings. KFC even enlisted former NFL player Deion Sanders to promote the new item.

Although wings are not entirely new to KFC’s menu, these new ones go head-to-head in flavor with Popeyes wings for football season.

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