Food

KFC really wants you to try its new fries

The chicken chain has made its new Secret Recipe Fries a permanent addition to its menu and is pricing them at 30 cents Monday.
KFC Fries
Photograph courtesy of KFC

KFC is eager to get customers to try its new French fries.

The Louisville, Ky.-based chicken chain has made its new Secret Recipe Fries part of the permanent menu, replacing its traditional Potato Wedges. The fries are far more traditional than their predecessors.

To get customers to try them, the chain is offering a low price. On Monday, for one day, diners can get an individual order of fries for 30 cents, the same as it cost for KFC fries 50 years ago.

The company has been testing the new fries since last year and tried 10 different cuts of fries and seasoning combinations. In the U.S., fries are a popular pairing with chicken, and customers are already ordering the fries more often than they did wedges.

“We searched the world far and wide for the best fries to bring to our U.S. menu,” Andrea Zahumensky, chief marketing officer for KFC U.S., said in a statement.

The fries have a unique batter system and an extra-thick cut. The fries are typically sold for $2.29, but can be ordered with a bucket meal or a combo meal.

The fries also provide the chain with an item that pairs better with sandwiches, something KFC is eager to continue to develop. The company is testing a new chicken sandwich in Orlando.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology

It's time to send 'ghost kitchen' to the graveyard

Tech Check: The catch-all term for delivery restaurants is no longer accurate. Let’s lay it to rest and come up with a new label.

Financing

Higher-end consumers may be slowing their spending

The Bottom Line: There is some evidence that higher-income consumers may be cutting back. Or maybe there was just some pent-up demand.

Technology

Wonder bets meal kits aren't dead yet

Tech Check: By acquiring the struggling Blue Apron, the restaurant delivery concept believes it can touch more dining occasions. But will it work?

Trending

More from our partners