KFC is eager to get customers to try its new French fries.
The Louisville, Ky.-based chicken chain has made its new Secret Recipe Fries part of the permanent menu, replacing its traditional Potato Wedges. The fries are far more traditional than their predecessors.
To get customers to try them, the chain is offering a low price. On Monday, for one day, diners can get an individual order of fries for 30 cents, the same as it cost for KFC fries 50 years ago.
The company has been testing the new fries since last year and tried 10 different cuts of fries and seasoning combinations. In the U.S., fries are a popular pairing with chicken, and customers are already ordering the fries more often than they did wedges.
“We searched the world far and wide for the best fries to bring to our U.S. menu,” Andrea Zahumensky, chief marketing officer for KFC U.S., said in a statement.
The fries have a unique batter system and an extra-thick cut. The fries are typically sold for $2.29, but can be ordered with a bucket meal or a combo meal.
The fries also provide the chain with an item that pairs better with sandwiches, something KFC is eager to continue to develop. The company is testing a new chicken sandwich in Orlando.