Kraft Heinz's new condiment dispenser contains multitudes.
The food company on Wednesday unveiled the Heinz Remix, a touchscreen dispenser that allows customers to create up to 200 different sauce combinations.
The company said the device is the first of its kind and was developed in just six months.
Customers can use the touchscreen to select from one of four bases: ketchup, ranch, 57 steak sauce and barbecue sauce. They can then add one or more “enhancers,” which currently include jalapeno, smoky chipotle, buffalo and mango, and one of three intensity levels: low, medium or high.
Kraft Heinz will pilot the Heinz Remix in restaurants starting later this year or early next. But you can try it at the National Restaurant Association Show starting this weekend in Chicago.
The machine is aimed at pleasing consumers. “Dipping will never be the same,” said Kraft Heinz VP of Disruption Alan Kleinerman in a statement.
But it will also collect valuable data on their flavor preferences. “Who knows—maybe our next new sauce combination will come from a superfan using Heinz Remix,” Kleinerman said.
The Heinz Remix is part of the company’s fast-growing Away From Home division geared toward foodservice operations.
It is reminiscent of the Coca-Cola Freestyle machine introduced in 2009 that allows customers to make more than 100 beverage combinations with Coke products.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.