Food

Sonic goes nuts for its first LTO of the new year

The drive-in chain pairs peanut butter and bacon in a very limited-time cheeseburger and shake.
burger
The Peanut Butter Bacon SuperSonic Double Cheeseburger is the latest to join Sonic's burger collection. | Photo courtesy of Sonic.

Sonic Drive-In is pairing peanut butter and bacon in its first LTO of 2024, launching Monday.

The Peanut Butter Bacon SuperSonic Double Cheeseburger and Peanut Butter Bacon Shake are available for four weeks only, running through Feb. 4.

The burger is a contrast in textures and flavors, layering two beef patties with creamy peanut butter, crisp bacon, grilled onions and melted cheese on a toasted bakery bun. It sells for $6.39. The shake is a sweet-savory blend of peanut butter and bacon with vanilla soft serve garnished with whipped topping and a cherry; it’s priced at $3.99 for a medium size.

The mashups are a first for Oklahoma City-based Sonic, but peanut butter and bacon are an iconic flavor duo. No other than Elvis Presley popularized the pairing in “The Elvis,” a grilled peanut butter, bacon and banana sandwich that’s earned a spot in America’s culinary legacy.  

Although Sonic is a leading innovator in the milkshakes category, in a featured MenuFeed podcast, VP of culinary Mackenzie Gibson said that the chain wants to “grow up to become a burger QSR.” R&D seems to be pointing in that direction with recent introductions including the Hickory BBQ Cheeseburger, Garlic Butter Bacon Cheeseburger and now the Peanut Butter Bacon SuperSonic Double Cheeseburger.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

In Red Lobster, a symbol of the challenges with casual dining

The Bottom Line: Consumers have shifted dining toward convenience or occasions, and that has created havoc for full-service restaurant chains. How can these companies get customers back?

Financing

Crumbl may be the next frozen yogurt, or the next Krispy Kreme

The Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next.

Technology

4 things we learned in a wild week for restaurant tech

Tech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up.

Trending

More from our partners