Popeyes is launching Sweet ‘N Spicy Wings Tuesday, timing the new menu item to the start of football season.
Everyone knows that wings are practically required eating on game days, but Popeyes is also tying the launch into National Grandmothers Day on Oct. 8.
In a statement, the chain claims the flavor profile of the wings is the perfect balance between slightly sweet and slightly spicy, just like a sweet and spicy Southern grandma. To get that grandma vibe, the wings are marinated, cooked crisp and tossed in a blend of chili, garlic and ginger.
Starting Sept. 25 and with the purchase of a $5 or more gift card, Popeyes locations in Los Angeles, New York City and New Orleans will be giving away witty yet loving greeting cards for guests to give to their grandmothers on Oct. 8.
But as soon as Sept. 22, football fans and wing aficionados can score six Sweet ‘N Spicy Wings for $5.99 at participating locations nationwide for a limited time.
Popeyes’ sales surged when the Miami-based chain introduced its crispy fried chicken sandwich in 2019 and kicked off a trend that caught fire with restaurants big and small. Menu innovation continued with boneless products, including chicken nuggets and a blackened chicken sandwich. But seasonal LTOs have always been an innovation strength for Popeyes, and fall’s Sweet ‘N Spicy Wings add a new flavor profile to the pipeline without overly complicating the menu.
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