Taco Bell isn’t shying away from its low-cost menu.
The Mexican fast-food chain Tuesday said it will expand its dollar menu with the return of one of its most successful $1 offerings, Double Stacked Tacos.
The company will offer three flavors of the taco: Nacho Crunch, Chipotle Cheddar and Reaper Ranch. The item features both a hard shell and a soft tortilla.
The tacos bring to 21 the number of items on Taco Bell’s $1 menu as it emphasizes its unique ability to offer innovative low-priced items. The Double Stacked Tacos will be available for a limited time starting Dec. 26.
“It’s more important than ever that we give fans the craveable food they not only want, but can afford, and we’ve built our menu with some of our most innovative items from $1 to $5 to ensure there is something for everyone,” Melissa Friebe, senior vice president of brand marketing and consumer insights for Taco Bell, said in a statement. “Committing to the $1 is a priority for us.”
Taco Bell launched its Cravings Value Menu in 2014 as part of its effort to satisfy consumers searching for low-priced meals. The expansion of that menu the day after Christmas gives Taco Bell a jump-start on what is typically the fast-food value season. With sales tending to dropping off after the holiday, many chains push value items to get customers in the door.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.