Food

Taco Bell brings back its Nacho Fries again

This Mexican fast-food chain’s seventh introduction of the product is being marketed with an “anime-inspired” campaign called “Fry Force.”
Taco Bell nacho fries
Image courtesy of Taco Bell

Taco Bell is releasing its Nacho Fries again, and this time it’s coming along with manga.

The fast-food Mexican chain will bring the fries back nationwide on Thursday for the seventh time, each one of which has been marketed with a movie trailer-type advertisement. For this iteration, the company is using an ad called “Fry Force” in the style of Japanese anime.

The ad spot follows the story of a character named Rei who is the leader of an elite group called “Fry Force” that fends off “Mexican spice-loving monsters” so “the world can enjoy Nacho Fries.” Rei is driven by the disappearance of her brother, an apparent Nacho Fry fan.

The fries themselves will be available for $1.39 and in a $5 box along with a 5-Layer Burrito, Crunchy Taco and medium fountain drink. They can also be made loaded style with nacho cheese sauce, spicy ranch sauce, red strips, lettuce, cheddar cheese, tomatoes and seasoned beef.

The ad spot will premier on Friday.

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