Taco Bell doubles down on value

The Mexican QSR is also bringing back the Beefy Crunch Burrito in a 30-store test.

Taco Bell said on Tuesday that it is introducing two new $1 menu items and testing two more as the Mexican quick-service chain continues its yearlong expansion of a value menu.

The company said it will start serving $1 Triple Melt Burritos and $1 Triple Melt Nachos in all of its more than 6,400 locations starting April 5.

And it is also testing two new $1 products: A Crispy Chicken Taco in Oklahoma City and a Beefy Crunch Burrito in Chattanooga, Tenn.

Last year, Taco Bell said it would introduce 20 new $1 menu items this year as the chain fends off intense value competition in the fast-food business. “We’re halfway there, thanks to our latest menu additions launching this week,” Chief Brand Officer Marisa Thalberg said in a statement.

Taco Bell tested its Triple Melt items in Cincinnati last September. Both items come with seasoned beef, a three-cheese blend and nacho cheese either wrapped in a warm tortilla or served atop chips.

The Triple Melt Burrito is also available in a $5 Box with a Doritos Locos Taco, Cinnamon Twists and a medium drink.

The Beefy Crunch Burrito, which had been a popular item, will be tested at a $1 price point in 30 Chattanooga restaurants starting on Wednesday and running through mid-July. The company said it could appear on Taco Bell’s menu nationwide next year, depending on the success of the test.

The Beefy Crunch Burrito, which features Flamin’ Hot Fritos corn chips, has gained a strong following. There’s even a movement to bring the product back, complete with its own Facebook page—where news of the Tennessee test was greeted with cheers.


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