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Mexican

Marketing

Taco Bell wants to cancel its rival's trademark for 'Taco Tuesday'

The fast-food Mexican chain has petitioned the U.S. Patent and Trademark Office to end Taco John’s registration for the Taco Tuesday trademark, which it has owned for years.

Emerging Brands

How Jared Galbut turned his Florida-born taqueria into a dining and nightlife destination

Bodega Taqueria y Tequila’s winning combo of street tacos, frozen drinks, DJs and bar food is positioning the concept for growth.

This South Beach, Fla., concept is planning to open in Chicago, Nashville and Washington, D.C. by next year.

As a result, the New York State Common Retirement Fund has withdrawn a shareholder proposal seeking more information about the fast-casual restaurant chain's diversity, equity and inclusion practices. But now Brinker International is a target.

Taco Cabana, Tijuana Flats, Fuzzy’s and Taco del Mar make Mexican menu news; healthy twists at Newks and Garbanzo; and Insomnia Cookies gets ready for V-Day.

The company, backed by restaurateur Danny Meyer, has some big plans to open more fast-casual taco shops and sell its retail tortilla brand throughout the country.

The Mexican fast-food chain’s plans to grow beyond its “cult” status could include permanent fries, more chicken, more ice cream and perhaps energy drinks. And it’s using the burger giant as its inspiration.

The Mexican fast-food chain has been making changes to everything from its branding to the location of its corporate staff. The moves are starting to pay dividends with faster growth.

The two chains spin specialties from food carts and Mexican taquerias into menu items that can be executed on a larger scale.

The Mexican casual-dining chain upgrades ingredients, plays up flavor to stay ahead of the competition.

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