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Mexican

Marketing

Taco Bell wants to cancel its rival's trademark for 'Taco Tuesday'

 By Jonathan Maze on May 16, 2023

The fast-food Mexican chain has petitioned the U.S. Patent and Trademark Office to end Taco John’s registration for the Taco Tuesday trademark, which it has owned for years.

Emerging Brands

How Jared Galbut turned his Florida-born taqueria into a dining and nightlife destination

 By Patricia Cobe on May 04, 2023

Bodega Taqueria y Tequila’s winning combo of street tacos, frozen drinks, DJs and bar food is positioning the concept for growth.

Operations

Bodega Taqueria y Tequila carves out QSR-with-cocktails niche

By Lisa Jennings on Mar. 08, 2023

This South Beach, Fla., concept is planning to open in Chicago, Nashville and Washington, D.C. by next year.

Operations

Chipotle agrees to independent audit on workforce equity

By Lisa Jennings on Feb. 16, 2023

As a result, the New York State Common Retirement Fund has withdrawn a shareholder proposal seeking more information about the fast-casual restaurant chain's diversity, equity and inclusion practices. But now Brinker International is a target.

Food

Taste Tracker: Breakfast booms at Tim Horton’s, Another Broken Egg, Eggs Up Grill and Huddle House

By Patricia Cobe on Jan. 30, 2023

Taco Cabana, Tijuana Flats, Fuzzy’s and Taco del Mar make Mexican menu news; healthy twists at Newks and Garbanzo; and Insomnia Cookies gets ready for V-Day.

Financing

Tacombi: The beachfront Mexican taco stand now making its way across the U.S.

By Jonathan Maze on Jan. 18, 2023

The company, backed by restaurateur Danny Meyer, has some big plans to open more fast-casual taco shops and sell its retail tortilla brand throughout the country.

Financing

Taco Bell wants to be more like McDonald’s

By Jonathan Maze on Dec. 14, 2022

The Mexican fast-food chain’s plans to grow beyond its “cult” status could include permanent fries, more chicken, more ice cream and perhaps energy drinks. And it’s using the burger giant as its inspiration.

Financing

Taco John's makes a big push

By Jonathan Maze on Nov. 10, 2022

The Mexican fast-food chain has been making changes to everything from its branding to the location of its corporate staff. The moves are starting to pay dividends with faster growth.

Food

Chipotle and Del Taco tap the Mexican street food tradition with new menu launches

By Patricia Cobe on Aug. 30, 2022

The two chains spin specialties from food carts and Mexican taquerias into menu items that can be executed on a larger scale.

Food

On the Border revitalizes menu to drive bigger sales and new traffic

By Patricia Cobe on Aug. 25, 2022

The Mexican casual-dining chain upgrades ingredients, plays up flavor to stay ahead of the competition.

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