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Mexican

Emerging Brands

A taco truck success story and the blessings of birria

 By Lisa Jennings on Apr. 29, 2026

So many were attempting food trucks before the pandemic hit. This one survived and now Talkin' Tacos is a 35-unit, $60 million brand with a growth path ahead.

Food

Mexican food is evolving into a favorite with diners around the world

 By Patricia Cobe on Mar. 16, 2026

Taco Bell has paved the way to familiarize consumers with Mexican cuisine, but now tastes are branching out beyond tacos and burritos, according to Technomic’s Global Navigator Program.

Marketing

Here's everything Taco Bell revealed at Live Mas Live

By Jonathan Maze on Mar. 10, 2026

The fast-food Mexican chain highlighted 19 different menu items, including caffeine-laced eye patches, beverages, drinks and snacks. And it did so in a made-for-streaming event packed with celebrities.

Financing

Chipotle and Taco Bell had very different years in 2025

By Jonathan Maze on Feb. 06, 2026

The Bottom Line: The two Mexican chains have long been among the industry’s most consistent performers. But that changed last year, at least for one of them.

Food

Taco Bell taps into snacking trend with Mini Taco Salad

By Patricia Cobe on Feb. 04, 2026

Behind the Menu: The Mexican fast-food chain refreshed the format and flavor of its classic Fiesta Taco Salad to launch as part of its new Luxe Value Menu.

Food

Taco Bell brings back the Quesarito after years of fan demand

By Patricia Cobe on Dec. 17, 2025

One of the fast-food chain’s most-requested items returns to the menu nationwide for a limited time, tied into a legendary NBA draft moment.

Emerging Brands

Chi-Chi's is ready to open its first restaurant in 20 years

By Joe Guszkowski on Oct. 01, 2025

The casual-dining Mexican brand will return next week in a Minneapolis suburb with a menu of old favorites and new fare. And yes, there will be deep-fried ice cream.

Financing

How Heather Neary is bringing Taco John's into the future

By Jonathan Maze on Jun. 25, 2025

A Deeper Dive: On this week’s episode of the restaurant finance podcast, the CEO of the fast-food Mexican chain talks about technology, franchising and menu innovation.

Financing

Does Chipotle have a structural problem? Probably not

By Jonathan Maze on Jun. 24, 2025

The Bottom Line: The fast-casual Mexican chain remains a shockingly good value and its first-quarter sales slowdown was not out of the ordinary.

Food

Taco John's travels back to its 'West-Mex' roots to spice up the menu

By Patricia Cobe on Jun. 18, 2025

Behind the Menu: Starting with its new Fiesta sauce and maximizing what’s already stocked in the pantry, the Mexican fast-food chain is driving flavor throughout its platform.

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