Culver’s is getting a chief marketing officer.
The fast-food burger chain, based in the small Wisconsin town of Prairie du Sac, on Wednesday named Julie Fussner the first CMO in its 38-year history.
Fussner had been VP of marketing and has worked with the company since 2017. She had nearly two decades of sales and marketing experience before her arrival.
Culver’s, which operates nearly 900 locations, credited Fussner for several key marketing initiatives, notably the release of the CurderBurger in 2021. She was also behind the Welcome to Delicious marketing campaign launched last year.
Since her arrival, the company said, Culver’s has increased its locations by about one-third.
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