Dunkin’ Brands on Thursday named Philip Auerbach the company’s chief digital and strategy officer as part of a trio of executive changes designed to bolster its digital efforts.
In addition, the company promoted Stephanie Meltzer-Paul to senior vice president of digital marketing, and Santhosh Kumar to senior vice president of information technology.
“Dunkin’ is doubling down on our digital platform and the relationship we have with our guests,” Dave Hoffmann, CEO of the Canton, Mass.-based Dunkin’, said in a statement. He noted that technology is a “cornerstone” of the owner of Dunkin’ and Baskin-Robbins’ growth strategy.
Auerbach will join the company in a newly created role that will oversee a U.S. digital engagement team that will include consumer and business insights, digital marketing, media and customer care. He will also lead Dunkin’ Brands’ global strategy and information technology and will report directly to Hoffmann.
Auerbach joins Dunkin’ from Lindblad Expeditions, a ship-based expedition travel company, where he was the chief commercial officer. He has previously worked with Caesars Entertainment and spent 15 years in management consulting.
Hoffmann called Auerbach “a transformational leader who has led the evolution of consumer and hospitality brands and will take our growing digital platform to the next level.”
Meltzer-Paul joined Dunkin’ in 2018 as vice president of digital and loyalty marketing and previously spent 20 years working in loyalty and digital marketing with a handful of companies.
Kumar has worked with Dunkin’ since 2000 and previously was vice president of IT, infrastructure and information security and privacy.