Leadership

Friendly's parent promotes Sherif Mityas to CEO

BRIX Holdings also raised Dawn Petite to president of Friendly's after a 40-year affiliation.
Photos courtesy of BRIX Holdings

The parent company of the Friendly’s family-dining chain has promoted Sherif Mityas to CEO, with responsibility for all six of its brands.

The company, BRIX Holdings, simultaneously announced that Dawn Petite has been promoted to president of its Friendly’s Restaurant Group. She has been affiliated with the franchisor and one of its franchisees for 40 years.

Mityas was formerly the president of BRIX, and Petite was formerly COO of Friendly’s.

In addition to Friendly’s, BRIX’s brands include Red Mango, Orange Leaf, Smoothie Factory, SouperSalad and Humble Donuts.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

In the Del Taco franchisee bankruptcy, signs of the industry’s distress

The Bottom Line: Why did a 22-unit operator of the Mexican chain turn to one of the riskiest pieces of financing? Because the industry is in a tough spot, and some operators have few options.

Financing

Once a skeptic, Domino's embraces third-party aggregators

The Bottom Line: The pizza chain’s deal with DoorDash appears to be working as expected, according to the data firm M Science. Those aggregators have become vital for Domino’s market share, and other chains too.

Food

Lime Fresh Mexican Grill carves out a new pizza category on its menu

Behind the Menu: The Miami-based fast casual partnered with a Florida hot sauce company to launch scratch-made Mexican pizzas with local flavor.

Trending

More from our partners