Jamba Juice names Geoff Henry president

Shivram Vaideeswaran was named CMO amid management changes.
Photograph: Shutterstock

Jamba Juice on Tuesday named Geoff Henry the company’s new president as it makes management changes following its sale to Atlanta-based restaurant chain operator Focus Brands.

The 800-unit juice chain also named former Blaze Pizza executive Shivram Vaideeswaran its chief marketing officer and promoted Jaime Denney to vice president of operations.

Henry, who came to Jamba from Coca-Cola, will report to Kat Cole, president and chief operating officer of Focus Brands in North America.

Cole, in a statement, said the “strong leadership team” will “advance the innovation, growth and fan love in this beloved brand.”

Steve DeSutter, Focus CEO, called the new executives “excellent additions” whose “talent and industry experiences, combined with their passion for health and wellness, will be a powerful combination fueling Jamba’s continued success.”

With Coca-Cola, Hendry led lifestyle and beverage business growth in the water, tea and coffee divisions with brands such as Honest Tea and Honest Kids. He had previously held marketing and brand roles for Colgate-Palmolive.

Vaideeswaran had been the CMO at Blaze, and before then had positions with Tender Greens and Taco Bell. Denney had been in previous roles with Jamba Juice, and before that worked with Tropical Smoothie Cafe, Aramark and Starbucks.

Roark Capital-owned Focus Brands acquired Jamba last September. Focus operates brands with more than 6,000 locations, including Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, Auntie Anne’s and McAlister’s Deli.

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