Potbelly names a new CMO

David Daniels will lead the branding, marketing and digital teams at the fast-casual sandwich chain.
Potbelly store
Photograph: Shutterstock

Potbelly Corp. announced the appointment of David Daniels as chief marketing officer on Tuesday, effective Aug. 23.

As CMO, Daniels will lead the branding, marketing and digital teams, focusing on further development of Potbelly’s brand vision and digital marketing strategy.

In July, the sandwich chain unveiled a new mobile app and website.

“We are very excited to welcome David to the Potbelly family,” Bob Wright, president and CEO of Potbelly, said in a statement. “He brings significant executive experience and success leading some of the world’s best-selling brands, delivering top- and bottom-line growth. We will immediately benefit from his broad experience in sales and marketing, consumer goods, Quick Service Restaurant (QSR), hospitality and e-commerce.” 

Daniels comes to Potbelly after serving as senior vice president of marketing at The Food Hall Co. in Dallas. He previously held positions at Pizza Hut and Yum Brands, as well as Anheuser-Busch InBev, where he earned consumer packaged goods experience. 

Potbelly has made other executive moves in the last few months, bringing on Larry Strain as chief development officer in May and Scott Swain as chief people officer in April.

The Chicago-based sandwich chain’s urban and airport locations struggled a bit during the pandemic. For the quarter ended June 27, Potbelly’s same store sales growth was nearly flat compared to 2019. The chain ended the quarter with 398 company-owned restaurants and 45 franchised ones, down a net total of 26 restaurants.

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