Leadership

Qdoba elevates Karin Silk to CMO

Silk had previously been VP of menu and off-premise operations for the 740-unit fast-casual chain.
Qdoba
Photograph: Shutterstock

Qdoba has promoted Karin Silk to chief marketing officer, the fast casual announced Thursday.

Silk joined the Mexican chain in 2018 as vice president of menu and off-premise operations. During that time, she worked on menu innovation and other initiatives.

In her new role, Silk will oversee Qdoba’s strategic marketing and digital efforts, while also continuing her work on culinary strategy, catering and third-party delivery partnerships, the chain said.

“Without a doubt, the innovative programs Karin spearheaded during her time with Qdoba made this well-deserved promotion an easy decision,” CEO Keith Guibault said in a statement. “We’re pleased to elevate her role on the senior leadership team as we continue to expand the Qdoba brand …”

Before coming to Qdoba, Silk was senior vice president of marketing for Rubio’s Restaurants. She also spent seven years with PepsiCo-Quaker foods.

“Working for and with Qdoba is one of the highlights of my career,” she said in a statement. “I’m excited for this next chapter, including an opportunity to work with an exceptional group of franchisees who live and breath our mission of bringing flavor to hungry people cross the U.S. and Canada.”

Qdoba has more than 740 restaurants across the U.S. and Canada.

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