Red Lobster has created a chief marketing officer position and tapped a restaurant marketing veteran to fill it.
Patty Trevino, most recently SVP of marketing for Hardee's and Carl's Jr., will lead strategic communications for the 675-unit casual seafood chain.
She's the brand's first major hire under new CEO Kelli Valade, who took over in August.
"Since I joined Red Lobster a few months ago, my goal has been to build an unstoppable, aligned team of expert leaders, that come together to create amazing support for our guests and our employees," Valade said in a statement. "I am absolutely thrilled to have Patty join our already incredibly talented team and take on the critical role of aligning and integrating our guest analysis with our menu and message strategies."
Patty Trevino / Photograph courtesy of Red Lobster
Trevino has more than 20 years of restaurant experience. Prior to her four years at Hardees, she held marketing leadership positions at Bonefish Grill, Outback Steakhouse and Burger King.
In a statement, she called Red Lobster an iconic brand.
"I grew up in a small Texas border town, and I remember how excited I was when I finally got to go to Red Lobster," she said. "Now, years later, I still think the Red Lobster brand is pretty special, which is why I couldn't pass up the opportunity to join this incredible team."
Her new job will include more than just marketing. The chain said Trevino will oversee communications, customer experience, loyalty and culinary operations teams as well.
"I think there's a great opportunity to tap into the essence of the brand and bring that to life for the next generation," Trevino said.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.