Leadership

Scooter's Coffee names Joe Thornton CEO

The chain’s president will take over at the drive-thru coffee chain for the retiring Todd Graeve on Jan. 1.
Joe Thornton
Joe Thornton | Photo courtesy of Scooter's Coffee.

Scooter’s Coffee, the Omaha-based chain of drive-thru coffee concepts, on Wednesday said that Company President Joe Thornton would become CEO on Jan. 1.

Todd Graeve, who has been CEO of the chain since 2016 and has been with Scooter’s for nearly two decades, is retiring.

“Joe has been a blessing for our business for our business since joining as president,” Don Eckles, cofounder and chairman of Scooter’s, said in a statement. Eckles called Thornton “an exceptionally experienced leader in the restaurant, franchise and retail industry.”

The rest of the year will be a transitional period, the company said.

Thornton has spent 40 years in large-scale operations, strategy and human resources. He is the former chief operating officer with foodservice operation HMSHost and before that held the same position with Jamba Juice.

(Check out Thornton on this 2022 episode of the “A Deeper Dive” podcast.)

He takes leadership of one of the fastest growing chains in the U.S. Scooter’s is part of a generation of rapidly growing drive-thru coffee concepts. System sales grew 52% last year, according to data from Restaurant Business sister company Technomic. The chain finished the year with 555 locations, up 39% from 2022.

“I knew this company was special from the moment I arrived,” Thornton said in a statement, noting that the company’s “family roots, core values and stability” are “unmatched.”

He will also take over for a long-term executive in Graeve, who joined the chain in 2005 as a franchisee before joining the leadership team three years later. “We wouldn’t be where we are today without him,” Eckles said.  

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners