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Leadership

Silvia Lagnado to leave as McDonald’s CMO

She plans to leave the company in October, according to reports, and no successor has been named.
Photograph courtesy of McDonald's Corp.

Silvia Lagnado plans to step down as McDonald’s global chief marketing officer in October, according to publication Ad Age.

The company Monday confirmed details in the report but did not offer any additional comments.

The Chicago-based burger giant has not named a successor and apparently plans to move on without one, according to Ad Age. The company instead named Colin Mitchell as senior vice president of global marketing, while Bob Rupczynski was named senior vice president of marketing technology.

Lagnado was named McDonald’s global CMO in 2015, shortly after Steve Easterbrook was named CEO. The former Bacardi executive was one of a generation of McDonald’s executives who came from outside the company, which had long been known for promoting mostly from within.

Easterbrook told employees in a note that Lagnado was the driving force behind McDonald’s renewed partnership with Disney last year, according to Ad Age.

That partnership has led to marketing deals between the two companies for the burger chain’s Happy Meals, including “Avengers” earlier this year and “The Lion King” this summer.

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