Subway on Tuesday named former Carrabba’s Italian Grill President Mike Kappitt to be the company’s new chief operating and insights officer as the brand continues to upgrade its executive team.
In the newly created role, Kappitt will oversee digital, including third-party delivery and catering. He will also oversee Subway’s analytics and insights functions.
Kappitt has more than 20 years of experience in restaurants and franchising and has worked with Outback Steakhouse, Burger King, Alamo and National Car Rental. At Carrabba’s, he was responsible for the domestic operation and development.
Before that, he was global chief marketing officer for Carrabba’s and Outback parent company Bloomin’ Brands.
“Mike brings an extraordinary track record for growing global brands through insights-driven marketing,” Subway CEO John Chidsey said in a statement.
Subway is intent on improving its digital sales, which lag badly behind many of its fast-food rivals. This month, the sandwich giant offered a buy one, get one Footlong sub deal in a bid to generate stronger sales through its online and mobile app. It also wants to increase delivery orders.
The company, which has seen more than 2,000 locations close over the past two years, has cut staff at its headquarters, hired a new CEO in Chidsey and brought in several new top executives to lead its turnaround efforts.