Yum Brands, the parent company of KFC, Taco Bell, Pizza Hut and Habit Burger, on Wednesday named Joe Park its new chief digital and technology officer.
Park replaces Clay Johnson, who will remain with the Louisville, Ky.-based company as a senior advisor. Park will report to Chris Turner, Yum’s CFO.
Park had previously worked with Pizza Hut Global as its chief digital and technology officer. His job now will span Yum’s different brands’ growth in digital services.
Yum, like many fast-food companies, is making a huge push into digital in all aspects of the business, believing that it makes restaurants faster and more efficient while providing better marketing opportunities. Yum in particular argues that technology makes life easier for customers, employees and operators.
Park at Pizza Hut has been at the forefront of this effort, leading the integration of the tech company Dragontail Systems, which Yum acquired in 2021.
“We’re ingraining digital and technology into all aspects of our business,” Turner said in a statement. “Joe Park has been an exceptional partner on this journey the past few years.”
Turner called Park “an energizing and visionary leader with a proven track record of deploying modern ecommerce and data platforms.”
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