Marketing

Burger King wants its cows to emit less gas

The burger chain will start selling Whoppers made from cattle fed a special diet that cuts its greenhouse gas emissions.
BK cow farts
Photograph courtesy of Burger King

Burger King is giving its cows lemongrass to help with their digestion.

The Miami-based burger chain said on Tuesday that some of its locations will start selling Whoppers that are made with beef fed a special diet that helps them fart and belch less often to help reduce global warming.

The company worked with scientists to develop the new diet, which adds 100 grams of lemongrass leaves to cows’ daily diet for their last four months, helps them release less gas as they digest their food.

Burger King says the formula is relatively easy to implement and cuts back on cows’ methane emissions by a third during that time.

The company is also sharing its findings with the public. “This is an open-source approach to a real problem,” Fernando Machado, global chief marketing officer for Burger King parent company Restaurant Brands International, said in a statement. “If the whole industry, from farmers, meat suppliers and other brands join us, we can increase scale and collectively help reduce methane emissions that affect climate change.”

Livestock is responsible for about 14.5% of global greenhouse gas emissions, according to the United Nations Food and Agriculture Organization. Methane is a byproduct of cows’ digestion.

To test and develop its formula, Burger King worked with Octavio Castelan, professor at the Autonomous University at the State of Mexico, and Ermias Kebreab, professor at the University of California, Davis.

Starting on Tuesday, Burger King restaurants will sell the Reduced Methane Emissions Beef Whopper made from beef sourced from cows fed that diet. The Whopper will be sold while supplies last.

And, because it is Burger King, the company has released a fun video featuring children singing and farting cows.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners