Marketing

The first sale of Arby’s vodka did not last long

The chain ran out of its fry-flavored liquor one hour into the sale. Customers will have another chance at it Monday.
Arby's Vodka
Photo courtesy of Arby's

Who knew there was a market for 80-proof Arby’s?

The Atlanta-based sandwich chain ran out of its initial batch of its Curly Fry and Crinkle Fry vodka on Thursday in a matter of minutes.

The vodka went on sale at noon EST Thursday. Customers on social media soon reported problems buying it. Eventually, the company acknowledged that it had sold its allotment for the day. Eager fry-flavored liquor drinkers will have one more shot Monday at ArbysVodka.com.

The popularity shows just how much social media buzz Arby’s got for this year’s holiday sale item.

The sandwich chain has made it a regular habit of creating buzzworthy products it offers for sale online. A year ago, for instance, a fried turkey head relaxation pillow similarly proved popular.

The vodka, however, earned Arby’s a lot of impressions. It led to its own batch of memes, for instance, and more than one taste test.  

The vodka is marketing Arby’s new crinkle-cut fries, which were added to the menu this year. The vodka costs $59.99 per bottle and is made from potatoes by Tattersall Distilling.

The “Curly Fry” flavor is distilled with cayenne, paprika, onion and garlic and “preserves the distinguished and authentic flavor profile of the traditional Arby’s Curly Fry.”

The “Crinkle Fry” flavor features kosher salt and sugar “to honor the rich tradition of salted potato shapes.”

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