Marketing

The July 4 weekend sparks menu tie-ins

Restaurants launch all-American specials to celebrate Independence Day.
Photo courtesy of Krispy Kreme

With the ban on large gatherings this July 4, many communities have canceled their annual fireworks displays. But restaurants are stepping in to fill the gap with spirited food and drink promotions. Independence Day menu items are geared to carryout, meal kits, picnic packs and the many ways Americans are dining and celebrating the holiday this year.

Wienerschnitzel

Hot dogs are a must-have at many July 4 celebrations, and Wienerschnitzel hasit covered. The chain’s United States of BBQ Dogs include variations such as a Texas Dog topped with bacon, cheddar, grilled onions and barbecue sauce; the Carolina Dog, with American cheese, bacon, grilled onions, pickle and Carolina-style barbecue sauce; and the Kansas City Dog, topped with bacon, beer mustard, grilled onions and barbecue sauce.

Chicken is a popular way to picnic on July 4. Chicago’s Goddess and Grocer put together a Cluck-It Bucket filled with fried chicken, choice of two sides (broccoli and napa cabbage slaw, chile-lime grilled corn, Goddess kale salad, signature potato salad, watermelon-feta-mint salad or Greek salad) and housemade brownies. It feeds three to four people for $39.95.

Godess and Grocer

In time for the holiday weekend, Church’s is launching “Smokehouse Season” with the return of Campfire Smokehouse Chicken. The LTO features chicken that’s marinated in campfire seasoning and brushed with a smoky molasses glaze as it cooks—no breading or batter on this bird. A single meal features a half chicken, mashed potatoes and gravy and a signature honey-butter biscuit for $5. For the first time, Campfire Smokehouse Chicken is available as a family meal for $20. Included are two half smokehouse chickens, six chicken tenders and a large coleslaw, along with enough mashed potatoes and biscuits for four.

 BJ’sRestaurant & Brewhouse is serving up five Family Meal Deals Bundles starting at $44.95. The bundles feed four and include combos of options such as steaks, ribs, pork chops, salmon and Parmesan-crusted chicken, as well as sides and a family-sized salad. Purchasers can add a 64-ounce growler of BJ’s handcrafted beer for $10 (with purchase of a vessel) or a six-pack of one of the chain’s signature brews.              

Ike's Love and sandwiches

Customers can redeem a BOGO offer at Ike’s Love & Sandwichessimply by flashing the post found on Ike’s Instagram (@ikessandwiches)or newsletter. The chain is also introducing a new Superman sandwich designed for small group celebrations, such as a July 4 picnic. The Superman features a pound of meat—turkey, ham, roast beef, pastrami, salami and bacon— layered with avocado and Jack cheese for $25.99.

On the other end of the price spectrum is Blue Smoke, the New York City barbecue concept under the Union Square Hospitality Group banner. On offer for July 4 is a chef-created Backyard Barbecue Picnic. Included in the package is enough house-smoked brisket, pulled pork and all the fixings to feed six for $165.

Most Lettuce Entertain You Enterprises concepts are open for takeout and/or limited indoor dining and outdoor seating on July 4. Summer House Santa Monica and Stella Barra in North Bethesda, Md., will be offering brunch and dinner, serving California-inspired plates such as Cobb salad, blackened mahi mahi tacos and signature pizzas. Wildfire in Eden Prairie, Minn., and the Chicago suburbs is offering fillet grill kits and party platters with homemade cornbread and Door County cherry pie.

Indoughpendence Day Doughnuts are Krispy Kreme’s contribution to Fourth of July festivities. The limited-time lineup includes a Patriotic Sprinkles Doughnut (glazed doughnut dipped in white icing and topped with red, white and blue sprinkles); Strawberry Sparkler Doughnut (a strawberries and cream-filled doughnut dipped in red icing and topped with star sprinkles); and a Firework Doughnut (glazed doughnut dipped in blue icing, decorated with red and white icing and topped with blue raspberry-flavored popping candy).

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