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Marketing

KFC is selling a chicken wing subscription

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.
Photograph courtesy of KFC

KFC is taking its football season chicken wing strategy to the next level by going to the very place people get their game tickets: StubHub.

The Louisville, Ky.-based chicken chain is offering 10-week “Seasoned Tickets” that give the buyer 48 chicken wings delivered to their home every week. On the 10th week, they get an extra 48 wings.

That’s 528 wings valued at about $400, but at a cost of $75. The deal was apparently so good that the tickets sold out in less than two hours.

KFC offered a limited number of these tickets—500—through secondary-market ticket service StubHub.

KFC chicken wingsPhotograph courtesy of KFC 

“We’re always looking for ways to give fans an enhanced and unique game day experience,” Olivier Ropars, chief marketing officer for StubHub, said in a statement.

The lucky few who were able to get the tickets will receive packages through the mail that smell like chicken wings.  Buyers will be able to redeem them weekly starting Nov. 7 through Jan. 15, 2020.

Customers can order delivery or they can pick up their wings.

The offer comes as KFC has added online ordering to its website. The company has been working to integrate more technology into its locations and market both its ability to take orders on kfc.com and deliver food to consumers through parent company Yum Brands’ partnership with Grubhub.

UPDATE: This story has been updated to reflect that the subscriptions sold out.

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