McDonald’s is making yet another change to its value lineup.
The company is ditching its $6 Classic Meal Deal less than two months after introducing the offer in a bid to win over value customers.
Instead, the Chicago-based giant is bringing back its 2-for-$5 Mix and Match deal offering two from a variety of premium items for a single price. The offer includes a Big Mac, Filet O’ Fish and 10-piece Chicken McNuggets as well as a Quarter Pounder with Cheese, which it didn’t make available under the offer in previous iterations.
In addition, the company said that it would give local markets and franchisees flexibility on the 123 Dollar Menu that was kicked off earlier this year. The idea is to enable those operators to tweak the menu to fit local tastes and demands.
“Our customers have told us value is important to them, so value continues to be key in sustaining our long-term growth,” McDonald’s Chief Marketing Officer Morgan Flatley said in a statement.
McDonald’s has struggled to generate traffic all year long despite the new dollar menu as well as other value offers that are traditionally supposed to bring customers in more often.
The company has struggled to develop compelling since shifting away from the Dollar Menu in 2012. It kicked off a series of individualized “McPick” offers in 2016 before ultimately bringing back the evolved dollar menu earlier this year.
The decision to give local markets more flexibility has also come as the chain met resistance from operators, who formed an independent franchise association for the first time in the company’s storied history.
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