Marketing

McDonald's is phasing out its bakery items

The burger giant said it is removing its Apple Fritter, Blueberry Muffin and Cinnamon Roll from its menu less than three years after their introduction.
McDonald's McCafe bakery
McDonald's will stop selling its baked goods until the inventory runs out. | Photo courtesy of McDonald's.

Say goodbye to the McCafé Bakery.

McDonald’s on Tuesday said that it is “phasing out” its McCafé Bakery lineup featuring its Apple Fritter, Blueberry Muffin and Cinnamon Roll, less than three years after their introduction.

“We’re always listening to fans and adjusting our menu based on what they crave,” the company said in a statement. The company said customers “can still satisfy their sweet tooth” at the chain with its Chocolate Chip Cookies, Baked Apple Pie and frozen desserts, which will remain on its menu. “We know goodbyes are never easy,” the company said in its statement.

The removal of the items suggests they didn’t sell well enough to remain available. And the decision follows McDonald’s test of the sale of Krispy Kreme doughnuts at its restaurants in Kentucky.

Franchisees spent $3,000 per store to add a display case for the items in 2020, when the lineup was first introduced. The items came as the chain was working to renew its push of breakfast sales as morning sales slowly began to return following initial dine-in restrictions during the pandemic.

The McCafé Bakery lineup also gave McDonald’s something it didn’t have in the post-pandemic era: all-day breakfast items. Customers may not have been able to get an Egg McMuffin at 3 p.m., but they could get a Cinnamon Roll.

The company plans to unload its inventory of the items in the coming weeks, after which the items will no longer be on the menu.

 

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