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Breakfast

Financing

Portillo's will decide at the end of summer whether to expand breakfast

 By Lisa Jennings on May 07, 2025

The fast-casual chain's morning daypart test is limited to five units in Chicago for now. With traffic down 3.1%, CEO Michael Osanloo said Portillo's is focusing on building brand awareness in new markets to combat economic headwinds.

Operations

Portillo's readies breakfast test with chocolate cake donuts and Polish sausage-and-egg sandwiches

 By Lisa Jennings on Apr. 11, 2025

Five locations in the Chicago area will offer the limited-time pilot, starting April 15. Company officials say the test is a response to longtime demand.

Emerging Brands

Forget Ozempic. In the U.S., there's a bakery boom

By Lisa Jennings on Apr. 11, 2025

It's a good time for artisan croissants, pan dulce and bombolone. Bakery concepts big and small see plenty of opportunity for growth.

Operations

Portillo's plans to try its hand at breakfast

By Lisa Jennings on Apr. 02, 2025

The Chicago-based fast casual will start testing a morning menu at select restaurants on April 15.

Financing

First Watch fires up a new marketing plan

By Joe Guszkowski on Mar. 11, 2025

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the chain’s plan to boost traffic this year.

Operations

IHOP's next chapter begins with breakfast

By Joe Guszkowski on Mar. 06, 2025

The pancake chain already sells a lot of breakfast, even at dinner time. It believes a new marketing strategy will help it sell even more.

Emerging Brands

Chip City Cookies co-founder gets creative with croissants

By Lisa Jennings on Feb. 28, 2025

Peter Phillips joins the bakery boom with a second concept called Somedays Bakery. With this concept, he takes a completely different approach to growth.

Financing

McDonald's Egg McMuffin changes the restaurant business

By Jonathan Maze on Feb. 25, 2025

The Bottom Line: The sandwich, created by franchisee Herb Peterson, made its national debut 50 years ago. The impact of that product has been significant.

Emerging Brands

Bread Espresso & brings a Tokyo-based chain to the crowded bakery-cafe field

By Lisa Jennings on Feb. 18, 2025

Forget croissants. This concept is all about adorably cubed "mou" bread, described as a brioche-milk bread hybrid.

Financing

Denny's plans to close more restaurants than previously expected

By Joe Guszkowski on Feb. 12, 2025

Nearly 30 additional locations could shut their doors this year as the diner chain’s comeback efforts hit a snag.

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