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Breakfast

Financing

First Watch to raise up to $218M in its IPO

The breakfast-and-lunch chain plans to sell shares at $17 to $20 and could get a valuation of more than $1 billion.

Food

QSRs raise the bar on breakfast to compete for morning customers

Consumers are once again eating breakfast away from home, and quick-service concepts are vying for their business with upgraded menus.

The latest episode of the “Buzzworthy Brands” podcast features H&H Bagels, which has been in business for nearly 50 years, and is now getting its operations and systems in place to begin franchising.

Consumers are seeking dining-out occasions that offer an engaging experience and enticing food and drink, and operators are updating brunch to deliver both.

The 423-unit chain has seen a quick recovery from the pandemic and would be the industry’s third offering of 2021.

The chain will introduce the Glazed Pull Apart Donut for a limited time in September. It’s the first LTO for its McCafé Bakery lineup.

The Mexican fast-food chain is introducing a trio of upgraded breakfast tacos as it banks on customers returning to their routines.

The company is opening a pop-up restaurant in Providence, R.I., and is running a contest to promote its breakfast called “DitchTheDonut.”

The daytime dining chain is tweaking its operations with the additions of bars and takeout areas while forgoing the dash into farther-afield ventures such as ghost concepts and virtual brands.

The sector’s biggest players indulged in considerable reinvention attempts as they felt the loss of breakfast and particular challenges at off-premise.

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