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Breakfast

Financing

First Watch to raise up to $218M in its IPO

 By Jonathan Maze on Sep. 22, 2021

The breakfast-and-lunch chain plans to sell shares at $17 to $20 and could get a valuation of more than $1 billion.

Food

QSRs raise the bar on breakfast to compete for morning customers

 By Patricia Cobe on Sep. 22, 2021

Consumers are once again eating breakfast away from home, and quick-service concepts are vying for their business with upgraded menus.

Emerging Brands

How an iconic bagel seller is prepping for reinvention

By Heather Lalley on Sep. 14, 2021

The latest episode of the “Buzzworthy Brands” podcast features H&H Bagels, which has been in business for nearly 50 years, and is now getting its operations and systems in place to begin franchising.

Food

Restaurants energize brunch with new formats and flavors

By Patricia Cobe on Sep. 08, 2021

Consumers are seeking dining-out occasions that offer an engaging experience and enticing food and drink, and operators are updating brunch to deliver both.

Financing

Breakfast-and-lunch chain First Watch is going public

By Jonathan Maze on Sep. 07, 2021

The 423-unit chain has seen a quick recovery from the pandemic and would be the industry’s third offering of 2021.

Food

McDonald’s adds to its baked goods lineup

By Jonathan Maze on Aug. 17, 2021

The chain will introduce the Glazed Pull Apart Donut for a limited time in September. It’s the first LTO for its McCafé Bakery lineup.

Food

Del Taco, eager to get its breakfast business back, introduces breakfast tacos

By Jonathan Maze on Jul. 21, 2021

The Mexican fast-food chain is introducing a trio of upgraded breakfast tacos as it banks on customers returning to their routines.

Marketing

Wendy’s takes the breakfast fight to Dunkin’s turf

By Jonathan Maze on Jul. 12, 2021

The company is opening a pop-up restaurant in Providence, R.I., and is running a contest to promote its breakfast called “DitchTheDonut.”

Operations

First Watch adjusts for life after COVID

By Peter Romeo on Jun. 18, 2021

The daytime dining chain is tweaking its operations with the additions of bars and takeout areas while forgoing the dash into farther-afield ventures such as ghost concepts and virtual brands.

Financing

Family dining looks for transformation after 2020’s struggles

By Peter Romeo on May 27, 2021

The sector’s biggest players indulged in considerable reinvention attempts as they felt the loss of breakfast and particular challenges at off-premise.

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