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Breakfast

Food

Taco Bell’s weapon in the breakfast wars: Toasted burritos

The chain is introducing a menu of three Toasted Breakfast Burritos as it combats Wendy’s move into the daypart.

Financing

Why Wendy’s breakfast will work, and why it won’t

The chain is a potentially formidable competitor in the mornings, but it has made some compromises, says RB’s The Bottom Line.

The burger chain is giving its popular sandwich away on Monday, which happens to be the first day of Wendy’s new breakfast.

The burger chain says it is fully staffed as it starts serving in the morning and expects strong sales this year.

The burger giant is starting a 2-for-$4 breakfast sandwich offer one week before Wendy’s national breakfast launch.

The burger chain’s entry into the morning daypart comes next month, setting up a major breakfast battle among the country's biggest concepts.

The chain is selling Chicken McGriddles and McChicken Biscuits for a limited time as competition grows.

With Wendy’s entrance into the market, McDonald’s, Burger King and others will defend their turf.

The company plans to introduce the plant-based product at more than 9,000 locations next month.

Chains are drawing menu inspiration from the bounty of seasonal ingredients and plant-based products available now. Here’s a roundup of recent introductions and menu news.

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