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Breakfast

Food

Smashburger enters the breakfast arena

The better burger chain has expanded its test of the morning daypart and plans to offer it at all new stores going forward.

Financing

For Wendy’s, breakfast hits the spot

The chain generated its highest same-store sales in 15 years after adding the morning daypart, but the coronavirus held it back.

Food

McDonald’s is introducing a bakery lineup

By Jonathan Maze on Oct. 07, 2020

The burger giant is adding a cinnamon roll, blueberry muffin and apple fritter to its lineup later this month.

Operations

Breakfast is still the most important meal of the day for First Watch

By Peter Romeo on Aug. 18, 2020

The chain, which doesn't serve dinner, says it's not suffered the a.m. sales freefall that QSRs are lamenting.

Financing

Starbucks, Dunkin’ and McDonald’s have a common problem: Fewer commuters

By Jonathan Maze on Jul. 31, 2020

The breakfast-heavy chains are adapting to changes in consumer patterns, which may be more permanent than you think, says RB’s The Bottom Line.

Financing

Wendy’s ‘found gold’ in its breakfast offering

By Jonathan Maze on Jun. 17, 2020

The company admits that it was “super worried” about the impact of the pandemic on its morning debut, but the daypart has gone well so far, says RB’s The Bottom Line.

Food

Taco Bell’s weapon in the breakfast wars: Toasted burritos

By Jonathan Maze on Mar. 12, 2020

The chain is introducing a menu of three Toasted Breakfast Burritos as it combats Wendy’s move into the daypart.

Financing

Why Wendy’s breakfast will work, and why it won’t

By Jonathan Maze on Mar. 02, 2020

The chain is a potentially formidable competitor in the mornings, but it has made some compromises, says RB’s The Bottom Line.

Financing

McDonald’s hits Wendy’s with free Egg McMuffins

By Jonathan Maze on Feb. 27, 2020

The burger chain is giving its popular sandwich away on Monday, which happens to be the first day of Wendy’s new breakfast.

Financing

Wendy’s declares itself ready for breakfast

By Jonathan Maze on Feb. 26, 2020

The burger chain says it is fully staffed as it starts serving in the morning and expects strong sales this year.

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