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Breakfast

Financing

First Watch tries a secondary IPO

 By Jonathan Maze on Sep. 13, 2022

Advent International, which owns three-quarters of the breakfast-and-lunch chain's stock, will sell at least 4.5 million shares in a secondary offering.

Food

IHOP puts customization front and center with new Choice menu

 By Patricia Cobe on Aug. 24, 2022

The updated focus allows guests to build their own meals for breakfast, lunch and dinner any time of day.

Leadership

Ken Pendery to retire from First Watch

By Peter Romeo on Aug. 17, 2022

At age 68, he's stepping back after promoting the concept's growth for almost four decades.

Food

Chick-fil-A joins an intensifying fast-food breakfast battle with Chorizo Cheddar Egg Bites

By Patricia Cobe on Aug. 15, 2022

The grab-and-go item, in test in several markets, is the first new breakfast selection the chicken chain has added since 2017.

Food

Late summer menus provide a preview of fall

By Patricia Cobe on Aug. 15, 2022

Taste Tracker: Breakfast gets some love at Chick-fil-A, Einstein Bros. and Salad and Go; Sweetgreen and Fogo de Chao highlight seasonal produce; Bad Daddy’s dials up the spice; and pretzel-flavored beer is a thing.

Financing

As its breakfast business grows, Wendy’s takes aim at Burger King

By Jonathan Maze on Aug. 12, 2022

Wendy’s has been gaining sales in the morning, in part at the expense of its Miami-based rival. And now they’re battling over French toast sticks.

Marketing

At Ruby Slipper, it's weekend brunchtime every day

By Peter Romeo on Aug. 11, 2022

The 22-unit New Orleans-themed operation promises a midday party seven days a week. And it serves breakfast and lunch, too.

Food

Everybody is now selling French Toast Sticks

By Patricia Cobe on Aug. 09, 2022

Wendy's joins Sonic, Jack in the Box and other brands with the launch of Homestyle French Toast Sticks. The sweet, dunkable finger food is having a moment on fast-food breakfast menus.

Food

Quick prep and classic flavors spell success for breakfast time

Sponsored content from our partner Tyson Foodservice on Jul. 27, 2022

As consumers return to eating breakfast at restaurants, operators are working overtime to ensure customer satisfaction stays high even amid challenges such as labor shortages and supply chain issues.

Emerging Brands

Snooze launches a convenience-driven virtual breakfast concept

By Peter Romeo on Jul. 12, 2022

Called Bodegga, the limited-menu venture is positioned as an upscale alternative to grab-and-go a.m. meals.

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