Marketing

Pizza Hut has a new $5 menu

The $5 lineup includes pizza, wings and new Cinnabon Mini Rolls.
Photograph: Shutterstock

Pizza Hut released a new value menu on Wednesday that includes a selection of items that go well beyond pizza, or even the brand.

The Plano, Texas-based chain’s new $5 Lineup features a variety of items priced at $5 apiece when customers order two or more. And while that menu includes a medium one-topping pizza or eight WingStreet wings, it also features new Crafted by Cinnabon Mini Rolls and the Ultimate Hershey’s Chocolate Chip Cookie.

pizza hut 5 dollar lineup
Photograph courtesy of Pizza Hut

Other items on the menu included Stuffed Garlic Knots, Tuscani Pasta, a double order of breadsticks and a four-pack of 20-ounce beverages.

“There’s an incredible variety of food in this lineup,” Marianne Radley, chief brand officer for Pizza Hut in the U.S., said in a statement.

The value menu comes as the chain continues working to generate traffic at its more than 7,500 domestic locations. Value has been a major component of chains’ sales strategy in recent years as customers have decreased their visit frequency at many restaurants.

The launch of Pizza Hut’s new value menu follows the chain’s recent updates to its Hut Rewards loyalty program that offers points for every dollar spent on food.

The recently introduced Cinnabon Mini Rolls consist of 10 miniature cinnamon rolls topped with Cinnabon’s cream cheese frosting.

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