Marketing

Restaurants jump on @HiddenCash social media trend

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco. The first to find the cash from clues posted on Twitter got to keep it. Other do-gooders hopped aboard the social experiment launching similar scavenger hunts in more cities. And even restaurants have gotten into the game.

  • This weekend Zoës Kitchen (22,000 Twitter followers) is hiding gift cards for free food in Dallas
  • Moe’s Southwest Grill’s Pittsburg location is hiding $50 of Moe Money to anyone who follows and retweets using the hashtag #ihidthemoemoney
  • After hiding a $20 gift card in Topeka, Kans. Orange Leaf Topeka, a frozen yogurt concept, promised its 250+ Twitter followers more hunts in coming weeks.
     

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