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Marketing

With Valentine’s Day and Super Bowl a day apart, restaurants are covering all bases

The upcoming extended weekend can turn out to be a blockbuster or a bust, depending on the whims of consumers.

Marketing

Applebee’s tries 25-cent wings

The boneless variety will be offered at that price exclusively for dine-in orders.

Driving interest—and sales—comes down to more than just the right price.

The bargains are aimed at patrons whose incomes have been disrupted by the federal closure.

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

Discounts are still a staple, but new come-ons include free rides and tamales.

Mashing up two ice cream classics into one frozen treat proved to be a win for the chain.

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

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