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promotions

Marketing

With Valentine’s Day and Super Bowl a day apart, restaurants are covering all bases

 By Patricia Cobe on Feb. 07, 2022

The upcoming extended weekend can turn out to be a blockbuster or a bust, depending on the whims of consumers.

Marketing

Applebee’s tries 25-cent wings

By Peter Romeo on Oct. 28, 2019

The boneless variety will be offered at that price exclusively for dine-in orders.

Food

What really makes an LTO stand out?

By Sara Rush Wirth on Jan. 22, 2019

Driving interest—and sales—comes down to more than just the right price.

Marketing

With the government shut, D.C. restaurants offer deals

By Peter Romeo on Jan. 02, 2019

The bargains are aimed at patrons whose incomes have been disrupted by the federal closure.

Marketing

Taco Bell is launching a new value menu

By Jonathan Maze on Dec. 13, 2018

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

Marketing

Restaurants try new lures for Black Friday shoppers

By Peter Romeo on Nov. 21, 2018

Discounts are still a staple, but new come-ons include free rides and tamales.

Food

Baskin-Robbins shakes up the ice cream sundae

By Patricia Cobe on Sep. 05, 2018

Mashing up two ice cream classics into one frozen treat proved to be a win for the chain.

Marketing

Has Olive Garden’s Pasta Pass lost its allure?

By Peter Romeo, Heather Lalley and Benita Gingerella on Aug. 24, 2018

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Marketing

Is it time to sunset promotional days?

By Peter Romeo on Aug. 10, 2018

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

Marketing

IHOP is IHOP again

By Peter Romeo on Jul. 10, 2018

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

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