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promotions

Marketing

With the government shut, D.C. restaurants offer deals

The bargains are aimed at patrons whose incomes have been disrupted by the federal closure.

Marketing

Taco Bell is launching a new value menu

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

Discounts are still a staple, but new come-ons include free rides and tamales.

Mashing up two ice cream classics into one frozen treat proved to be a win for the chain.

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

The chain, facing competition from trampoline parks, is offering an option for time-based game play.

The chain’s publicity stunt was run up a flagpole, and it flew.

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.