promotions

Technology

Prepare for college basketball watch parties with top entertainment investments

Driving sales during special events, offering great deals on drinks and food and—of course—making sure there’s reliable broadcasting of the games is critical. Heres’ a few ways restaurants can set themselves apart from the competition—and ensure a great experience for basketball fans all season long.

Marketing

In a battle of $5 meal offers, McDonald’s apparently wins

The fast-food burger chain’s $5 Meal Deal has generated more interest than Burger King’s $5 Your Way offer, according to the research firm M Science.

A year-round national Fun Pass offers games and food-and-drink discounts at various tiers for a monthly fee.

Jalapeño Ranch Nacho Fries make their debut at the Mexican restaurant chain along with a 30-day $10 subscription for rewards members.

Franchisees gave their OK to the national value promotion, potentially setting the stage for a summertime price war as inflation-weary customers turn away from restaurants.

New challenges emerged, especially downtown, while many operators looked back wistfully at bygone times, their hands held out for help on costs.

Early evening restaurant visits are up across the board as customers look to socialize while saving some money, according to new data from InMarket.

The upcoming extended weekend can turn out to be a blockbuster or a bust, depending on the whims of consumers.

The boneless variety will be offered at that price exclusively for dine-in orders.

Driving interest—and sales—comes down to more than just the right price.

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