Baskin-Robbins shakes up the ice cream sundae

Mashing up two ice cream classics into one frozen treat proved to be a win for the chain.


Has Olive Garden’s Pasta Pass lost its allure?

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

The chain, facing competition from trampoline parks, is offering an option for time-based game play.

The chain’s publicity stunt was run up a flagpole, and it flew.

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

The quest for customers is prompting some chains to think retro.

See what restaurants are using as consumer bait.