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promotions

Food

Baskin-Robbins shakes up the ice cream sundae

Mashing up two ice cream classics into one frozen treat proved to be a win for the chain.

Marketing

Has Olive Garden’s Pasta Pass lost its allure?

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Marketing

Is it time to sunset promotional days?

By Peter Romeo on Aug. 07, 2018

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

Marketing

IHOP is IHOP again

By Peter Romeo on Jul. 10, 2018

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

Marketing

Chuck E. Cheese's tries unlimited gaming

By Jonathan Maze on Jul. 09, 2018

The chain, facing competition from trampoline parks, is offering an option for time-based game play.

Marketing

IHOP bet big on burgers, got a deserved salute

By Peter Romeo on Jun. 14, 2018

The chain’s publicity stunt was run up a flagpole, and it flew.

Marketing

Chains reveal the latest fashions for restaurant diehards

By Peter Romeo on Mar. 27, 2018

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Marketing

Restaurant marketing turns weird

By Peter Romeo on Dec. 20, 2017

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

Marketing

Golden oldies get dusted off for new wave of restaurant marketing

By Peter Romeo on Dec. 12, 2017

The quest for customers is prompting some chains to think retro.

Marketing

Chains shell out deals for National Taco Day

By Brett Dworski on Oct. 04, 2017

See what restaurants are using as consumer bait.