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promotions

Food

What really makes an LTO stand out?

Driving interest—and sales—comes down to more than just the right price.

Marketing

With the government shut, D.C. restaurants offer deals

The bargains are aimed at patrons whose incomes have been disrupted by the federal closure.

Marketing

Taco Bell is launching a new value menu

By Jonathan Maze on Dec. 13, 2018

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

Marketing

Restaurants try new lures for Black Friday shoppers

By Peter Romeo on Nov. 21, 2018

Discounts are still a staple, but new come-ons include free rides and tamales.

Food

Baskin-Robbins shakes up the ice cream sundae

By Patricia Cobe on Sep. 05, 2018

Mashing up two ice cream classics into one frozen treat proved to be a win for the chain.

Marketing

Has Olive Garden’s Pasta Pass lost its allure?

By Peter Romeo, Heather Lalley and Benita Gingerella on Aug. 24, 2018

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Marketing

Is it time to sunset promotional days?

By Peter Romeo on Aug. 10, 2018

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

Marketing

IHOP is IHOP again

By Peter Romeo on Jul. 10, 2018

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

Marketing

Chuck E. Cheese's tries unlimited gaming

By Jonathan Maze on Jul. 09, 2018

The chain, facing competition from trampoline parks, is offering an option for time-based game play.

Marketing

IHOP bet big on burgers, got a deserved salute

By Peter Romeo on Jun. 14, 2018

The chain’s publicity stunt was run up a flagpole, and it flew.