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Outlook: Warding off the grinch

Operators get innovative to deal with lousy holiday sales forecasts.

Marketing

How Culver’s handles social media

Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.

Wine snobs may cringe, but red wine flavored with chocolate is a rapidly growing trend, especially among Millennial consumers.

Corner Bakery Cafe shows why a company that plays together stays together.

The Darden Restaurants chain said it will surprise social-media followers by giving them a chance to win one of a new batch of passes.

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Spot check evaluations can help improve the performance of your staff. Instead of waiting for the big performance review, why not give them mini-evaluations over the course of the year?

You have to spend money to make money, and these days you don’t need to spend that much.

Arby’s led things off with a challenge to Subway. Fight! Fight! Fight! Some Beef O’Brady’s down south may be regretting a free beer idea. What could possibly go wrong? And an indie in Los Angeles had the bright idea to paint a donkey. PETA, line one.

HOUSTON (January 18, 2013 - Globe Newswire)—Sysco, North America's largest foodservice distribution company, announced a multi-platform marketing...

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