Taco Bell is celebrating its 60th birthday year with a meal and a new outfit.
The fast-food Mexican chain on Monday kicked off what it said would be a year-long celebration of its 60th anniversary with a new set of team member gear in partnership with the Los Angeles-based streetwear maker Born X Raised.
The company is also introducing a limited-time vegetarian combination on its app and website. The $8.99 default vegetarian combo will feature items like the Black Bean Crunchwrap Supreme, Bean Burrito, Spicy Potato Soft Taco and Cinnamon Twists served with unsweetened iced tea and two Diablo sauces.
Taco Bell also said that it would gather for a celebration this summer at its Irvine, Calif., headquarters with corporate team members and franchisees.
The company is paying homage to its Southern California roots. Glen Bell opened the first Taco Bell in Downey, Calif., in 1962 and it has since grown to become one of the four largest restaurant chains in the U.S., with a growing international presence.
The company said its foundation would donate $100,000 to Boys and Girls Clubs of America, on top of the $4 million the foundation is awarding to 250 Boys and Girls Clubs this year.
The partnership with Born X Raised “allows us to recognize the power of local influences on the world,” Sean Tresvant, global chief brand officer for Taco Bell, said in a statement.
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