A look at the new McAlister’s Deli prototype

Atlanta-based fast-casual chain McAlister’s Deli is rolling out a new prototype restaurant this September that comes along with a “more community-centric brand positioning,” including a new kids and family program across the system.

It will be the first evolution of the brand since the chain’s founding in 1989, according to the chain’s president, Joe Guith. 

Here’s a look at the new prototype.

The chain’s on-the-go counter will be placed at the front of the restaurant for easier pickup. There will be a dedicated window for to-go and catering orders and a check-in touchscreen, and the chain’s sweet tea will be available at the front counter.

The new McAlister’s restaurant will have a new look and feel. The dining room will feature a community table that can seat large groups for bigger get-togethers.

McAlister’s expects to roll out its new prototype restaurant in September. The new location will be accompanied by a new brand position.

The company will introduce a new kids and family program, including an easy-to-follow format with information at kids’ eye level so they can make decisions. Items will feature better ingredients that are affordable. The program will also feature activity kits designed to be shared.

The brand is unveiling a new logo along with new employee uniforms. The company says it will have sustainable packaging and menus dedicated to kids and families.