Atlanta-based fast-casual chain McAlister’s Deli is rolling out a new prototype restaurant this September that comes along with a “more community-centric brand positioning,” including a new kids and family program across the system.
It will be the first evolution of the brand since the chain’s founding in 1989, according to the chain’s president, Joe Guith.
Here’s a look at the new prototype.
The company will introduce a new kids and family program, including an easy-to-follow format with information at kids’ eye level so they can make decisions. Items will feature better ingredients that are affordable. The program will also feature activity kits designed to be shared.