Operations

Taco Bell tests idea of winning breakfast with tots

Breakfast Tater Tots topped with scrambled eggs and bacon or sausage debut at units in Chicago as LTO.
tots
The tots are only available at units in Chicago. |Photo courtesy of Taco Bell.

In another move toward beefing up its morning daypart game, Taco Bell on Thursday debuted the test of a new Breakfast Tater Tots dish at units in Chicago.

The dish includes crispy tots seasoned with Mexican spices and topped with scrambled eggs, along with either bacon or sausage, with a mix of melted cheeses. Taco Bell recommends a drizzle of its not-spicy Breakfast Salsa and/or chipotle sauce.

The dish is priced at a recommended $3.49 to $4.49, depending on the choice of protein.

Hash browns are nothing new for Taco Bell, but everyone knows potatoes taste better in tot form.

Taco Bell has been working to grow its breakfast sales over the past nine years, hoping to steal market share from other morning fast-food players, like McDonald’s and Wendy’s.

Last year, Taco Bell brought in comedian Pete Davidson to help promote a new breakfast strategy that was to focus on simpler menu items. The brand promised not to take its morning innovation intensity to an 11 before 11 a.m., making a reference to the movie “This is Spinal Tap.”

Nationally on Thursday, the Irvine, Calif.-based chain also rolled out the new Grilled Cheese Nacho Fries, which Rewards members can enjoy every day for a month with the purchase of a $10 Nacho Fries Lover’s Pass.

CORRECTION: This story has been updated to clarify that chipotle sauce is option for the Breakfast Tater Tots.

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