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Amanda M. Westbrooks

Contributing editor

Articles by
Amanda M. Westbrooks

Page 5
Marketing

Franchisees in social media

Top franchisees' take on social media marketing.

Technology

A tutorial: What Google+ can do for restaurants

Google launched its Google+ social network platform last June and Google+ Pages in November, finally allowing restaurants and other businesses to claim their real estate and check out the view.

Financing

What patrons say about Jack's bacon milkshake

As part of its "Marry Bacon" campaign to promote a new bacon cheeseburger, West Coast fast food chain Jack in the Box also introduced a new milkshake flavor: Bacon.

50 Great Ideas 2012

The industry never stops innovating. Better promotions? Check. Ingenious service upgrades? Got it. And don’t even think restaurants are done improving on the farm-to-fork trend. Once again you’ve managed to put lightning in a bottle—50 times.

Expanding a luxury event to a local level

Nearly 30 chefs from New Orleans and beyond served their take on boudin, sausage and other rustic Louisiana, pork-centric fare at Boudin & Beer, a unique food festival to benefit the Emeril Lagasse Foundation, in addition to charities chosen by event co-chairs Donald Link and Mario Batali.

Technology

FreeBookings steps into the ring with OpenTable

You may have seen Livebookings, Europe's largest online restaurant reservation service provider, seated next to OpenTable, their American equivalent, at the 2011 NRA Show in Chicago. That may be the last time they sit comfortably at the same table.

From Farm to School Lunch Tray

OMAHA, NE (November 7, 2011)—The Omaha-based Gretchen Swanson Center for Nutrition hopes to smooth the path between interested schools with farm-fresh food...

Thinking beyond the faucet

Sublimely refreshing and environmentally friendly, infused water has come out of the spa and into public consciousness. It’s seen in lobbies, beside tennis courts, inside meeting rooms and convention centers, and of course on restaurant menus.

October: Month of promotional opportunities

Any fan of NFL football is aware that October is Breast Cancer Awareness Month, but did you know it’s also Vegetarian Awareness Month? How about Pasta, Pork, Pumpkin, Pretzel, Popcorn Poppin’ and Pickled Pepper Month? And you thought Halloween was fun on its own.

Three Distributors Join Golbon

BOISE, ID (October 5, 2011)—Foodservice marketing group Golbon, headquartered in Boise, Ida., is pleased to announce the addition of three new distributors...

Queens of NOLA fine dining sound off on dress codes, online reviews, authenticity

The inaugural NolaLoyola: Live to Eat, a scholarly symposium celebrating the culture of New Orleans, culminated in a candid restaurant discussion that had the audience laughing. Iconic local food figures Leah Chase of Dooky Chase Restaurant, JoAnn Clevenger of Upperline Restaurant, and Ti Martin of Commander's Palace related their experiences with the wit and straightforward charm one expects from New Orleans restaurateurs.

24 California Leadership Fellows Chosen

FRESNO, CA (October 3, 2011)—Twenty-four participants have been selected for the California Agricultural Leadership Program (CALP). CALP is an advanced...

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