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Amanda M. Westbrooks

Contributing editor

Articles by
Amanda M. Westbrooks

Page 4

The week in ideas, November 12, 2012

The Northeast is pulling together and fighting as a team in the wake of Hurricane Sandy, McDonald's is providing shuttle service for employees in Texas, Taco Bell is cooking up some competition, and if you're not ADA compliant, the U.S. Attorney's office may come knocking.

Ole mole

Mole sauces are a staple of Mexican cuisine and a culinary symbol of the country’s “mestizaje,” or mixed heritage. This is due to the fact that moles can contain upwards of 30 individual ingredients, which vary geographically, with chile peppers the most common.

Technology

Root taps beer blogger for pairing partnership

When a New Orleans journalist reached out to an enthusiastic beer blogger and a trend-bucking restaurant owner for an article on restaurants offering better beers, little did he know he’d be playing matchmaker.

Trends from Tales of the Cocktail 2012

A cavalcade of bedraggled and happy mixologists, brand reps and cocktail enthusiasts staggered off to the airport with bags full of samples, recipes and new ideas after Tales of the Cocktail wrapped up its 10th anniversary of seminars, parties and tastings on Sunday, July 29. Here’s a roundup of some of the trends, flavors and new products showcased at the event.

C-Store vs QSR

In one corner, c-stores, trying to reinvent themselves and steal customers from restaurants by beefing up the quality and quantity of their food.

Technology

Trends on the tech floor

It’s an exciting time in hospitality technology. We’re right on the cusp of some really great game-changers, offering ways to improve the guest experience that we never before imagined. Which ones seem to have more legs than others?

Marketing

How Culver's uses social media to connect with customers

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

Louisiana Seafood crowns a new king

Chef Cory Bahr passed his crown and the title of “King of Louisiana Seafood” to Chef Keith Frentz of LOLA in Covington, La. at the 5th Annual Louisiana Seafood Cook-Off. The cook-off, held by the Louisiana Seafood Promotion and Marketing Board, was part of the New Orleans Wine and Food Experience, an annual five-day festival.

Snapper Substitution Rampant in Los Angeles

LOS ANGELES (April 20, 2012)—Is that the snapper you were looking for? Doubtful, according to a DNA survey conducted in Los Angeles and Orange counties in...

Marketing

Building a local presence on Facebook

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Technology

Multimedia marketing at Dick's Last Resort

Sassy servers and live bands play up the party atmosphere at Dick’s Last Resort destination restaurants. Last year, the brand decided to plunge into a new video and social media-fueled program to enhance engagement with the guests within the four walls and at restaurants throughout the chain.

Top brands on Twitter

Top brands on Twitter: Starbucks, Subway, McDonald's, Taco Bell and Dunkin' Donuts share their social media strategies.

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