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Amanda M. Westbrooks

Contributing editor

Articles by
Amanda M. Westbrooks

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Marketing

How to build your voice

50 percent of both fine- and casual-dining operators and 40 percent in the family-dining segment plan to devote more resources to social media this year.

Technology

How mixologists use technology to create better bars

The consumer experience at the bar looks different than it did a few years ago, from tablets that serve as virtual sommeliers to self-serve tap systems.

Success with tablets goes beyond just having them. Tabletop technology should augment your operation's service style, not allow staffers to slack.

Teaching classes in restaurants is a popular way to reach new customers, bring in more revenue, reward frequent guests or showcase an event space.

Dairy Queen and Burger King are the most recent chains to join Wendy’s, McDonald’s, Subway, Chipotle, Arby’s and Panera in removing sodas from kids’ menus.

A termination “shouldn’t have to be all drama where everybody knows about it, and it’s a big scene,” says Katrina Wyand-Yurish, director of human resources for Roy Rogers restaurants. Learn her tips for a professional approach to an unpleasant process.

We asked these two festival veterans how they plan for success, and they offered these 10 tips.

Scoping out the competition in the restaurant business is decidedly the most delicious and satisfying market research an entrepreneur could ask for.

Flipping tables and seating guests is a dance, requiring a mix of attention and tech to keep the pace.

A Women’s Foodservice Forum study earmarked “building networks” among the top three competencies of successful women in the industry. See how to tailor that effort to your style.

Electrical surge or super storm; any number of conditions can create a power outage in your restaurant. Are you prepared?

While there’s no one-size-fits-all approach, making sure your online information is updated and accurate can go a long way toward ensuring customers can find you. With that in mind, here are four tips for search engine optimization (or SEO) operators can use to improve their rankings.

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