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Jonathan Maze

Editor-in-Chief

Articles by
Jonathan Maze

Page 212
Financing

Three big questions on McDonald’s war with Steve Easterbrook

RB’s The Bottom Line looks at some of the complexities of the emerging fight between the company and its former CEO, along with a top lieutenant.

Marketing

Subway’s kicks off its new ad campaign with Bill Belichick

Deion Sanders and the Watt brothers are also featured in the chain's "Footlong Season" campaign, its first as an NFL sponsor.

Food

Wendy’s brings back the pretzel bun

The chain’s new Pretzel Bacon Pub Cheeseburger is priced at $5.69 and features a pretzel bun and beer cheese.

Financing

Black former franchisees sue McDonald’s over discrimination

More than 50 former operators accused the chain of a longtime pattern of bias that drove many of them out of the system.

Leadership

McDonald’s blasts its former CEO in a new filing

The company said that Steve Easterbrook “abused the trust” of coworkers and others in lying about other relationships and destroying evidence.

Financing

Why 2021 could be a huge year for restaurant franchising

High unemployment, low rent and cheap financing could make it a big year for franchise sales. But there are risks for both the franchisor and the operators.

Financing

Why Chipotle’s stock price keeps soaring

Its regained financial model and a dearth of public growth chains have helped its valuation skyrocket during the recession, says RB’s The Bottom Line.

Financing

At Bruster’s, pandemic demand for ice cream is real

The chain has seen record same-store sales and unit volumes coming out of quarantine, as demand for treats soars.

Leadership

KFC U.S. names John Mays director of equity and inclusion

He will lead organizational changes and work to address equity throughout the system.

Financing

McDonald’s working with The Nature Conservancy, Target and Cargill on sustainable beef

The $8.5 million project will help Nebraska farmers mitigate the risk of climate change in the production of feed for beef cattle.

Marketing

Starbucks wants its customers and employees to vote

The coffee giant is taking steps to provide more information and resources on voting and will give workers time to vote.

Financing

Why Steak ‘n Shake’s service model change is a big risk

The company is selling real estate to fund a shift to a counter-service model. RB’s The Bottom Line examines why the company is taking this step.

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