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Jonathan Maze

Editor-in-Chief

Articles by
Jonathan Maze

Page 95
Marketing

McDonald’s inks a sponsorship deal with OfflineTV

The fast-food burger chain will be the first major sponsor for the Los Angeles-based group of gaming-centric content creators.

Financing

Subway proves that customization isn’t the draw people thought it was

The Bottom Line: The sandwich giant perfected the idea of the assembly line and its fully customizable menu. But its new “Subway Series” demonstrates that it has some pitfalls in the modern restaurant.

Marketing

Behind the scenes at the Nathan’s Famous Hot Dog Eating Contest

We were given the opportunity to judge the event, which generates billions of dollars in publicity for the brand every year. After more than 100 years, the event proved it could still surprise.

Financing

For restaurants, 2022 has been a year to forget so far

The Bottom Line: High labor and commodity costs have eaten into margins and a bear stock market has wiped out valuations. And now the economy appears headed for a recession.

Marketing

Krispy Kreme is giving away a bunch of doughnuts next week

The doughnut chain will give random customers a card worth a dozen free doughnuts per month through next June to celebrate its 85th birthday.

Financing

How Layne’s Chicken Fingers hopes to become the next big thing

A Deeper Dive: Garrett Reed, CEO of the chicken fingers chain, joins the podcast to talk about the company’s plans to move from a hot local brand into a national growth chain.

Financing

Subway is making a massive change to its menu, and it may not be done

The sandwich giant, eager to overcome years of declines and rebuild volumes, is de-emphasizing customized subs with 12 new sandwiches customers order by number.

Financing

Panera Brands and Danny Meyer’s SPAC call their deal off

The operator of Panera Bread, which had planned to go public with an investment in USHG Acquisition Corp., cited “deteriorating capital market conditions” in ending their agreement.

Marketing

McDonald’s courts younger consumers with a summer camp

The burger giant will give app users access to discounts, merchandise, “menu hacks” and even musical performances.

Financing

Something is not working between McDonald’s and its franchisees

The Bottom Line: The burger giant is facing the latest in a string of disputes with its operators, despite the company’s strong sales and record store-level cash flow and valuations.

Financing

What it means to have a good workplace culture

A Deeper Dive: James Pogue, a leadership and diversity consultant, joins the podcast to talk about what it means for companies to have a more inclusive culture.

Financing

Franchisee unrest grows as McDonald’s changes its rules

A group representing Black franchisees voted “no confidence” in CEO Chris Kempczinski. Other groups could take similar steps amid anger over new renewal standards. “An absolute declaration of war on owners," one operator said.

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