Jonathan Maze
Editor-in-Chief
Articles by
Jonathan Maze
Page 96Marketing
Chick-fil-A rules, but consumers still prefer full-service dining
The chicken sandwich chain remained consumers’ most-preferred restaurant chain, according to the American Customer Satisfaction Index. But their desire for fast food is waning.
Financing
The restaurant industry is splitting in two
The Bottom Line: The business is increasingly bifurcating. Fast-food restaurants are focused on speed and production. But demand for experiential dining remains high. Those in between may struggle.