Articles byPage 4
The 11 worst restaurant-related ideas of 2012... so far
We’ve seen a lot of great ideas so far this year: McDonald’s idea to ban gestation crates. Chefs organizing against fracking. A restaurant security guard using a sword to hold back a robber!
There are different approaches to take with your promotional videos collected on branded YouTube channels. You can simply show off your TV commercials. You can interview guests. If you’ve got big bucks, you could produce your own high-concept entertainment (see McDonald’s Bite Size Video Project). But a tactic open to every concept is the behind-the-scenes video, and as a way to extend your brand and connect with the customer it is still one of the best. Here are five who do it the right way. Click the restaruant name to see for yourself.
A very cool idea this week from a startup service that both helps customers eat less and feeds the needy. McDonald’s Australia has an idea to surprise would-be Hamburglars. And in New York City the unthinkable happens: Chinese takeout… changes. It’s the first sign of the apocalypse in this installment of The Week in Ideas.
There would seem no way possible 2012 could be as withering a year in commodity prices as 2011, and the New Year kicked off with positive news: Congress allowed its 30-year-old subsidies for corn-based ethanol to expire. Ethanol will still be produced, but commodity forecasters expect that in the long run, corn-based fuel production will take up less and less of the corn crop, meaning less competition and better prices for food uses.