Taco Bell tests a subscription taco pass
The Taco Lover’s Pass, currently launching only at units in Tucson, Ariz., is available via the chain’s app and allows the user to redeem one taco per day for 30 days.
Operators are packaging catering programs in new ways to win back lost business. Individually boxed meals are seen as a safer solution as people slowly return to the office or are in need of a quick lunch to grab-and-go. Cracker Barrel, BJs and El Pollo Loco recently introduced or upgraded boxed meal catering.