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BJ's Restaurant & Brewhouse

Food

Restaurants boost catering sales by thinking inside the box

Operators are packaging catering programs in new ways to win back lost business. Individually boxed meals are seen as a safer solution as people slowly return to the office or are in need of a quick lunch to grab-and-go. Cracker Barrel, BJs and El Pollo Loco recently introduced or upgraded boxed meal catering.

Operations

BJ's Restaurants starts the rollout of its beer club

The subscription program is now available in all of the casual chain's Calfornia stores, with units elsewhere likely to participate later in the year.

Marketing

Restaurants get their game on with Super Bowl specials

By Patricia Cobe on Jan. 25, 2021

With large gatherings limited, operators are downsizing catering packages to feed football fans on Feb. 7.

Financing

BJ's Restaurants sees sales climb back to pre-holiday levels

By Peter Romeo on Jan. 22, 2021

The rise in per-restaurant revenue came despite the continuing suspension of indoor dining in California, the casual chain's largest market.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

By Patricia Cobe on Dec. 04, 2020

Operators are counting on holiday gift cards to boost revenue but sales are down.

Beverage

Inside BJ’s beer-subscription program

By Peter Romeo on Nov. 18, 2020

Members of the “club” pay $30 for $75 in takeout and on-site benefits.

Financing

BJ's Restaurants starts thinking longer term

By Peter Romeo on Oct. 23, 2020

While still focused on the near-term complications posed by the pandemic, management is experimenting longer-term initiatives such as a beer subscription program.

Technology

Curbside service shifts into the fast lane

By Peter Romeo on Sep. 22, 2020

Delivery was supposed to be the big gainer of the pandemic. But operators have discovered that an old service coupled with new technology is what they’re seeing as a greater sales opportunity.

Leadership

BJ's gives headquarters staff stock to offset lost pay

By Peter Romeo on Sep. 10, 2020

Salaries are being reinstated to pre-COVID levels, and an investor will still monitor board discussions despite a shareholder vote.

Operations

Six questions the pandemic has yet to answer for restaurants

By Peter Romeo on Jul. 08, 2020

As the crisis enters its fifth month, operators are still looking for insight on these matters keeping them up at night.

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