Restaurants boost catering sales by thinking inside the box
Operators are packaging catering programs in new ways to win back lost business. Individually boxed meals are seen as a safer solution as people slowly return to the office or are in need of a quick lunch to grab-and-go. Cracker Barrel, BJs and El Pollo Loco recently introduced or upgraded boxed meal catering.
BJ's Restaurants starts the rollout of its beer club
The subscription program is now available in all of the casual chain's Calfornia stores, with units elsewhere likely to participate later in the year.