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BJ's Restaurant & Brewhouse

Food

Restaurants boost catering sales by thinking inside the box

Operators are packaging catering programs in new ways to win back lost business. Individually boxed meals are seen as a safer solution as people slowly return to the office or are in need of a quick lunch to grab-and-go. Cracker Barrel, BJs and El Pollo Loco recently introduced or upgraded boxed meal catering.

Operations

BJ's Restaurants starts the rollout of its beer club

The subscription program is now available in all of the casual chain's Calfornia stores, with units elsewhere likely to participate later in the year.

With large gatherings limited, operators are downsizing catering packages to feed football fans on Feb. 7.

The rise in per-restaurant revenue came despite the continuing suspension of indoor dining in California, the casual chain's largest market.

Operators are counting on holiday gift cards to boost revenue but sales are down.

Members of the “club” pay $30 for $75 in takeout and on-site benefits.

While still focused on the near-term complications posed by the pandemic, management is experimenting longer-term initiatives such as a beer subscription program.

Delivery was supposed to be the big gainer of the pandemic. But operators have discovered that an old service coupled with new technology is what they’re seeing as a greater sales opportunity.

Salaries are being reinstated to pre-COVID levels, and an investor will still monitor board discussions despite a shareholder vote.

As the crisis enters its fifth month, operators are still looking for insight on these matters keeping them up at night.

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