Cracker Barrel


Cracker Barrel plans to invest $700M in a massive 'transformation'

With traffic down 16% year-to-date, the family dining chain is embarking on a rejuvenation effort to enhance its relevance to new and lapsed customers.


Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Julie Masino wants to accelerate the family dining chain's rejuvenation efforts and menu evolution.

Reality Check: The retail component of the family dining concept drew off sales and profits during the brand's most recent quarter. Maybe it's time to leave the shops out of future Cracker Barrels.

The company acknowledged that its messaging failed to deliver, but believes a loyalty program will greatly help.

The former Olive Garden marketing chief will seek other opportunities, Cracker Barrel said. Her departure was announced two weeks after the transition to a new CEO began.

Customers returned to dining out and operators greeted them with a record number of limited-time offers. The result was a summer of love on restaurant menus.

The former president of Taco Bell International will take over leadership at the family dining chain next month. Cochran will become the executive chair through next year.

The long-serving family dining chain leader has kept her head down and her sights forward, despite the distractions of a 10-year takeover attempt and setbacks in the search for a fresh growth opportunity.

The family-dining chain has set a goal of hitting the $100 million sales mark for big to-go orders this summer. As executives attest, so far, so very, very good.

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