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Cracker Barrel


Meet a new catering powerhouse named Cracker Barrel

The family-dining chain has set a goal of hitting the $100 million sales mark for big to-go orders this summer. As executives attest, so far, so very, very good.


Cracker Barrel intends to tout value with $5 to-go meals

The family-dining chain is also building its catering business through more aggressive sales efforts, with plans to hit the $100 million mark by July.

The highwayside family dining restaurant chain also said it is growing its share among value-conscious consumers.

The activist investor and the family-dining chain, which have been at odds for 11 years, reached a cooperation agreement on Wednesday.

Millennials, lured by build-your-own breakfast and fried pickles, are visiting more often. But the chain’s important 65-and-over demographic remains slow to return.

The Bottom Line: The activist investor and owner of Steak n Shake has tried several times to get on the family-dining chain’s board, with no success. It’s not stopping him from trying again.

The big shareholder has tapped former Noodles CEO Kevin Reddy and former Bloomin’ executive Jody Bilney in his sixth attempt to get a foothold within the company.

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

In a push to expand its customer base and increase check averages, the chain is focusing on breakfast customization, plant-based choices and on-trend menu items.

The chain wants to attract different types of guests, particularly younger people who spend more.

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