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Cracker Barrel

Marketing

These are not your grandpa’s breakfast hangouts

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

Food

Cracker Barrel sheds 'old country store' image for a hipper vibe with menu upgrades

In a push to expand its customer base and increase check averages, the chain is focusing on breakfast customization, plant-based choices and on-trend menu items.

The chain wants to attract different types of guests, particularly younger people who spend more.

The Bottom Line: The owner of Steak n Shake, who has tried and failed repeatedly to get on the Cracker Barrel board or get it to pay a higher dividend, wants Sandra Cochran replaced.

The delivery-only outlet in Hollywood marked uncharted territory for the 53-year-old brand, but it's well on its way to opening more.

The chain will make multiple small adjustments in coming quarters to see how customers react.

Innovation comes to the breadbasket, as restaurants upgrade service, variety and quality.

William Cronnon was injured after he drank a cleaning product called Eco-San, thinking it was ice water, at one of the chain's restaurants in 2014.

It was the investor’s second such fine for violating antitrust laws related to the reporting of stock purchases by large existing shareholders.

The Bottom Line: The controlling shareholder of the company that owns Steak n Shake wants the family dining chain to stop spending on restaurants.

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