Cracker Barrel

Food

Cracker Barrel launches its largest menu test ever in 14 Texas locations

The revamp is designed to benefit both guests and team members with menu innovation and operational improvements.

Marketing

There's plenty happening at the high end of the pricing barbell, too

Reality Check: Decadent meal choices are also proliferating, for a lot more than $5.

The segment and its sub-sectors like the buffets market haven't had an easy time post-pandemic, prompting many members of the old guard to arm themselves with shiny new upstarts as future growth vehicles. But there's still plenty of effort being spent on helping the longtime leaders keep their footing, as this look at the Top 10 shows.

The segment's old guard is striving to amp up its traditional strength of providing value, but with more relevant and higher-quality menu options.

Henry will assume the seat vacated by fast-casual veteran Bill Moreton. At age 50, she becomes the youngest member of Cracker Barrel's board.

With traffic down 16% year-to-date, the family dining chain is embarking on a rejuvenation effort to enhance its relevance to new and lapsed customers.

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Julie Masino wants to accelerate the family dining chain's rejuvenation efforts and menu evolution.

Reality Check: The retail component of the family dining concept drew off sales and profits during the brand's most recent quarter. Maybe it's time to leave the shops out of future Cracker Barrels.

The company acknowledged that its messaging failed to deliver, but believes a loyalty program will greatly help.

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