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Cracker Barrel


Restaurants boost catering sales by thinking inside the box

Operators are packaging catering programs in new ways to win back lost business. Individually boxed meals are seen as a safer solution as people slowly return to the office or are in need of a quick lunch to grab-and-go. Cracker Barrel, BJs and El Pollo Loco recently introduced or upgraded boxed meal catering.


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Cue the 'Twilight Zone' theme and hide the kids. Things are getting weird.

The blow from Mother Nature comes as the chain is about to test a new chicken-and-biscuits virtual concept.

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