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Cracker Barrel

Marketing

These are not your grandpa’s breakfast hangouts

 By Peter Romeo on Jul. 11, 2022

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

Food

Cracker Barrel sheds 'old country store' image for a hipper vibe with menu upgrades

 By Patricia Cobe on Jun. 28, 2022

In a push to expand its customer base and increase check averages, the chain is focusing on breakfast customization, plant-based choices and on-trend menu items.

Financing

As sales and profits flag, Cracker Barrel tries pricier food and more tech

By Joe Guszkowski on Jun. 07, 2022

The chain wants to attract different types of guests, particularly younger people who spend more.

Financing

Sardar Biglari calls for the ouster of Cracker Barrel’s CEO

By Jonathan Maze on Jun. 06, 2022

The Bottom Line: The owner of Steak n Shake, who has tried and failed repeatedly to get on the Cracker Barrel board or get it to pay a higher dividend, wants Sandra Cochran replaced.

Operations

What Cracker Barrel has learned from its first ghost kitchen

By Joe Guszkowski on Apr. 18, 2022

The delivery-only outlet in Hollywood marked uncharted territory for the 53-year-old brand, but it's well on its way to opening more.

Financing

Cracker Barrel changes its approach to menu pricing

By Joe Guszkowski on Feb. 22, 2022

The chain will make multiple small adjustments in coming quarters to see how customers react.

Food

Bread rises to new status on menus

By Patricia Cobe on Jan. 28, 2022

Innovation comes to the breadbasket, as restaurants upgrade service, variety and quality.

Financing

Cracker Barrel ordered to pay guest $6.5M after he was served chemicals

By Joe Guszkowski on Jan. 13, 2022

William Cronnon was injured after he drank a cleaning product called Eco-San, thinking it was ice water, at one of the chain's restaurants in 2014.

Financing

The FTC fines Biglari Holdings $1.4M over ‘grossly negligent’ Cracker Barrel stock purchase

By Jonathan Maze on Jan. 04, 2022

It was the investor’s second such fine for violating antitrust laws related to the reporting of stock purchases by large existing shareholders.

Financing

Sardar Biglari doesn’t want Cracker Barrel to build restaurants

By Jonathan Maze on Dec. 14, 2021

The Bottom Line: The controlling shareholder of the company that owns Steak n Shake wants the family dining chain to stop spending on restaurants.

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