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Cracker Barrel

Operations

Meet a new catering powerhouse named Cracker Barrel

 By Peter Romeo on Mar. 03, 2023

The family-dining chain has set a goal of hitting the $100 million sales mark for big to-go orders this summer. As executives attest, so far, so very, very good.

Marketing

Cracker Barrel intends to tout value with $5 to-go meals

 By Peter Romeo on Feb. 28, 2023

The family-dining chain is also building its catering business through more aggressive sales efforts, with plans to hit the $100 million mark by July.

Consumer Trends

Cracker Barrel says it's winning back silver-haired fans without discouraging young newcomers

By Peter Romeo on Dec. 02, 2022

The highwayside family dining restaurant chain also said it is growing its share among value-conscious consumers.

Financing

Sardar Biglari and Cracker Barrel call a truce

By Jonathan Maze on Sep. 28, 2022

The activist investor and the family-dining chain, which have been at odds for 11 years, reached a cooperation agreement on Wednesday.

Financing

Younger consumers are warming up to Cracker Barrel

By Joe Guszkowski on Sep. 27, 2022

Millennials, lured by build-your-own breakfast and fried pickles, are visiting more often. But the chain’s important 65-and-over demographic remains slow to return.

Financing

A brief history of Sardar Biglari’s decade-long campaign against Cracker Barrel

By Jonathan Maze on Aug. 22, 2022

The Bottom Line: The activist investor and owner of Steak n Shake has tried several times to get on the family-dining chain’s board, with no success. It’s not stopping him from trying again.

Leadership

Sardar Biglari makes yet another run at revamping Cracker Barrel’s board

By Joe Guszkowski on Aug. 19, 2022

The big shareholder has tapped former Noodles CEO Kevin Reddy and former Bloomin’ executive Jody Bilney in his sixth attempt to get a foothold within the company.

Marketing

These are not your grandpa’s breakfast hangouts

By Peter Romeo on Jul. 11, 2022

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

Food

Cracker Barrel sheds 'old country store' image for a hipper vibe with menu upgrades

By Patricia Cobe on Jun. 28, 2022

In a push to expand its customer base and increase check averages, the chain is focusing on breakfast customization, plant-based choices and on-trend menu items.

Financing

As sales and profits flag, Cracker Barrel tries pricier food and more tech

By Joe Guszkowski on Jun. 07, 2022

The chain wants to attract different types of guests, particularly younger people who spend more.

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