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Cracker Barrel

Financing

Sardar Biglari calls for ouster of Cracker Barrel CEO

 By Joe Guszkowski on Sep. 18, 2025

The owner of Steak n Shake, who also owns nearly 3% of Cracker Barrel, revived his long-running proxy fight following the chain’s logo debacle.

Financing

Cracker Barrel foresees a long road to recovery from logo backlash

 By Joe Guszkowski on Sep. 17, 2025

Traffic plunged 8% at the family-dining chain after it unveiled the new logo in August. It will spend at least the next 12 months trying to get back on track.

Marketing

What restaurants can learn from Cracker Barrel’s branding debacle

By Joe Guszkowski on Sep. 10, 2025

The family-dining chain may have moved too quickly to modernize, especially at a time when jittery consumers are craving familiarity, experts said.

Financing

Cracker Barrel scraps restaurant remodels after backlash

By Joe Guszkowski on Sep. 09, 2025

The family-dining chain said it will stick to its “vintage Americana” store design after customers complained, reversing yet another element of its sweeping turnaround plan.

Financing

Following days of uproar, Cracker Barrel switches back to its old logo

By Joe Guszkowski on Aug. 26, 2025

The family-dining chain said it heard its customers' concerns about the new logo and has reinstated the "old timer" and his barrel. Its stock spiked in after-hours trading.

Financing

Trump says Cracker Barrel should go back to old logo

By Joe Guszkowski on Aug. 26, 2025

In a social media post, the president added his voice—and a note of optimism—to the nearly weeklong outcry over the family-dining chain’s rebrand.

Financing

Sardar Biglari-led Steak n Shake fans the Cracker Barrel flames

By Jonathan Maze on Aug. 25, 2025

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand, going so far as to call for the CEO’s ouster. The chain is owned by Cracker Barrel’s longtime nemesis.

Marketing

Cracker Barrel's new logo sparks backlash and a stock sell-off

By Joe Guszkowski on Aug. 21, 2025

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and “woke.” Cracker Barrel stock plunged Thursday.

Workforce

Pro-Trump group targets Cracker Barrel over DEI

By Joe Guszkowski on Jul. 23, 2025

America First Legal, the nonprofit led by Trump aide Stephen Miller, is calling for a state and federal investigation into the family-dining chain’s diversity, equity and inclusion policies.

Food

How Cracker Barrel chef Matt Banton is expanding the flavor portfolio

By Patricia Cobe and Bret Thorn on Jul. 22, 2025

Menu Talk: Pat and Bret chat about the surge in hot dogs, burgers and pickles, the arrival of Pumpkin Spice Latte, and other food and drink trends.

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