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Cracker Barrel

Financing

Cracker Barrel admits it worsened Q4 traffic with marketing misfires

 By Peter Romeo on Sep. 14, 2023

The company acknowledged that its messaging failed to deliver, but believes a loyalty program will greatly help.

Leadership

Jennifer Tate is stepping down as Cracker Barrel's CMO

 By Peter Romeo on Aug. 21, 2023

The former Olive Garden marketing chief will seek other opportunities, Cracker Barrel said. Her departure was announced two weeks after the transition to a new CEO began.

Food

After a pandemic break, restaurants added a lot of new menu items this summer

By Patricia Cobe on Aug. 03, 2023

Customers returned to dining out and operators greeted them with a record number of limited-time offers. The result was a summer of love on restaurant menus.

Leadership

Cracker Barrel names Julie Felss Masino CEO as Sandra Cochran retires

By Jonathan Maze on Jul. 18, 2023

The former president of Taco Bell International will take over leadership at the family dining chain next month. Cochran will become the executive chair through next year.

Leadership

Peeling back the mystery of Cracker Barrel CEO Sandy Cochran

By Peter Romeo on Apr. 27, 2023

The long-serving family dining chain leader has kept her head down and her sights forward, despite the distractions of a 10-year takeover attempt and setbacks in the search for a fresh growth opportunity.

Operations

Meet a new catering powerhouse named Cracker Barrel

By Peter Romeo on Mar. 03, 2023

The family-dining chain has set a goal of hitting the $100 million sales mark for big to-go orders this summer. As executives attest, so far, so very, very good.

Marketing

Cracker Barrel intends to tout value with $5 to-go meals

By Peter Romeo on Feb. 28, 2023

The family-dining chain is also building its catering business through more aggressive sales efforts, with plans to hit the $100 million mark by July.

Consumer Trends

Cracker Barrel says it's winning back silver-haired fans without discouraging young newcomers

By Peter Romeo on Dec. 02, 2022

The highwayside family dining restaurant chain also said it is growing its share among value-conscious consumers.

Financing

Sardar Biglari and Cracker Barrel call a truce

By Jonathan Maze on Sep. 28, 2022

The activist investor and the family-dining chain, which have been at odds for 11 years, reached a cooperation agreement on Wednesday.

Financing

Younger consumers are warming up to Cracker Barrel

By Joe Guszkowski on Sep. 27, 2022

Millennials, lured by build-your-own breakfast and fried pickles, are visiting more often. But the chain’s important 65-and-over demographic remains slow to return.

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