Hard Rock Cafe

Top 500 Chains

Hard Rock Cafe

The rock music-themed chain is known for its nostalgic decor

Hard Rock Cafe

Known for American regional favorites in a lively, rock music-theme setting

Overall, the varied menu category is flat, up .3% in sales to $23.9 billion and .5% in units to 7,792.

Bad economy got you down? Core business just ain't what it used to be? Then get some ideas from these operators, who've developed some profitable sidelines.

Besides getting meat-eating diners on board, the Hard Rock Cafe set out to appeal to Gen Z and millennial customers with an Instagrammable vegetarian dish.

Operators are experimenting with squash-topped burgers and squash patties using a variety of gourd types.

Take autumn offerings up a notch by featuring seasonal favorites in new, unexpected ways.

With flexitarian diets in vogue, operators must make their veggie offerings stand out.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

The edgy concept will become a growing sister to such older Mexican full-service places as Chevys and El Torito.

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