This week’s 5 head-spinning moments: Trick plays
Sly moves helped restaurants get their marketing messages across in innovative ways—and avert serious crime.
This week’s restaurant nightmares: Heart stoppers
Wait—isn't Halloween still weeks away? That didn't spare restaurants from the sort of scary stories that are usually told around a campfire. The evil this time came from snakes, clowns and liars.
Four years ago, a Mama Fu’s restaurant in Charlotte, North Carolina, developed a better kids’ menu than the slightly exotic fare the Pan-Asian concept restaurant chain offered at the time. The new Dragon Tails (chicken tenders with macaroni and cheese) and Ninja Noodles (teriyaki chicken with noodles) were a smash hit, and soon became a staple at all 13 Mama Fu’s units. “That was one of the bigger franchisee ideas that helped our brand,” says Randy Murphy, president of Texas-based Mama Fu’s. “It really helped us become more of a family-friendly restaurant.”