McDonald's

Operations

This week’s 5 head-spinning moments: Trick plays

Sly moves helped restaurants get their marketing messages across in innovative ways—and avert serious crime.

Operations

This week’s restaurant nightmares: Heart stoppers

Wait—isn't Halloween still weeks away? That didn't spare restaurants from the sort of scary stories that are usually told around a campfire. The evil this time came from snakes, clowns and liars.

A decision last week underscores a change in how the NLRB views a franchisor's accountability for the actions of franchisees.

Woe to the restaurant that won't change with the times. But some recent results of social and business pressures were real head-scratchers, including developments at Sonic and Starbucks.

Four years ago, a Mama Fu’s restaurant in Charlotte, North Carolina, developed a better kids’ menu than the slightly exotic fare the Pan-Asian concept restaurant chain offered at the time. The new Dragon Tails (chicken tenders with macaroni and cheese) and Ninja Noodles (teriyaki chicken with noodles) were a smash hit, and soon became a staple at all 13 Mama Fu’s units. “That was one of the bigger franchisee ideas that helped our brand,” says Randy Murphy, president of Texas-based Mama Fu’s. “It really helped us become more of a family-friendly restaurant.”

The stepup for all hourly employees of company-run restaurants will hike each recipient’s wage at least $1 above the minimum mandated by state or federal law.

Restaurateurs swapped their whites and business suits this week for superhero capes and masks. Here’s a rundown of their exploits.

The industry was taken to extremes by killer clowns, Italian grandmothers, asylum seekers and Taco Bell Nation.

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

The rollout will mark the chain's first use of an infomercial, plus the introduction of the Frork.

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