McDonald's

McDonald’s tests expanded all-day breakfast menu

By Restaurant Business Staff on Jan. 29, 2016

Though customers decried the McGriddle’s absence from the chain’s all-day offerings, its addition could prove too taxing on franchisees.

The state of restaurant giveaways

By Peter Romeo on Aug. 17, 2016

A look at recent premiums shows a marked change in what operators are giving away today.

Is McDonald's out of steam?

By Peter Romeo on Jan. 23, 2017

The fourth quarter broke the chain's streak of domestic same-store sales gains.

Consumer Trends

So Long, Dining Rooms

By Peter Romeo on Apr. 12, 2017

As off-premise continues to grow, an omnichannel approach may be on the horizon.

Beverage

McDonald’s mounts new raid on Starbucks

By Peter Romeo on Sep. 06, 2017

The resurging burger giant is going systemwide with a new line of espresso drinks, updated equipment and a distinct design for McCafe.

Food

Burger King takes another dig at McDonald’s

By Jonathan Maze on Jan. 18, 2018

The chain’s new Double Quarter Pound King seems aimed at McDonald’s Double Quarter Pounder.

Financing

Would a trade war hurt McDonald's and KFC?

By Jonathan Maze on Apr. 06, 2018

Anti-U.S. sentiment could hurt American brands eager to expand in Asia, says RB’s The Bottom Line.

Marketing

The African-American Food Dollar

By Restaurant Business Staff on Aug. 01, 2008

They are every operator’s dream: loyal customers who enjoy trying new cuisines and who are receptive to advertising messages. The demographic? African-Americans.

... While McDonald's earnings fall

Jan. 23, 2015

On news of same-store sales dropping nearly 1 percent, execs reiterated their pledge to simplify the menu, slow expansion and cater to local tastes.

McDonald’s adds breakfast bowls at more units

By Restaurant Business Staff on Feb. 24, 2016

Greek yogurt makes an appearance, too.

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