McDonald's

Marketing

McDonald’s asks fans to craft love tweets to its burgers

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

More transparency please

When McDonald’s starts doing something new, you can bet it’s already part of a mainstream trend. Big Mac doesn’t like to take chances.

A different way of setting store-level benchmarks helped Bob Evans Farms cut its manpower requirements last quarter by 125,000 labor hours and $600,000.

Customers can have their fill, but with time limits.

From Eatsa to McDonald's, here's a look at 13 quick-service and fast-casual brands with the potential to be next year's breakout restaurant concept.

Customers rate the best and worst quick-service restaurant chains for bathroom cleanliness in a recent Technomic survey.

The normally well-behaved restaurant industry sank deeply into snark in recent weeks, bashing one another in hopes of drawing favorable notice.

Guests will be able to use the chain’s McRib Finder app to locate the closest location offering the iconic menu item.

The chain is aiming to shake up the market with changes in the ways it sells food, uses employees and touts value. Here are some of the operational and marketing shifts it revealed to investors last week.

McDonald's, Oak Brook, IL, one of the largest meat purchasers in the U.S. quick-serve industry, has adopted a global policy to help reduce use of antibiotics...

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