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McDonald's

Financing

McDonald’s stock soars on better-than-expected sales

 By Jonathan Maze on Apr. 30, 2018

The company’s stock rose 5% Monday even though traffic fell in the first quarter.

Financing

What's happening at the table across the pond

 By Patricia Cobe on May 23, 2011

Restaurant Business sat down with Peter Backman, managing director with Horizons, a London-based foodservice consultancy, to compare restaurant trends in the U.S. and the U.K.

McDonald’s sets Oct. 6 rollout for all-day breakfast

By Kelsey Squire on Sep. 01, 2015

The limited menu will be the chain's boldest turnaround effort to date.

Marketing

April Fools’ Day promos out of left field

By Kelsey Squire on Apr. 01, 2016

Hooters buys a private island, a QSR gets into drone delivery and more.

50 Great Ideas

50 great ideas: 2016 edition

By Restaurant Business Staff on Nov. 14, 2016

What takes a notion from “that’s cool” to a smart, business-forward point of differentiation? We present 50 of the greatest on-trend ideas we’ve collected.

McDonald's claims a breakthrough in straw technology

By Peter Romeo on Feb. 16, 2017

The tongue-in-cheek announcement kicks off a new marketing ploy for the chain: A limited-time suck-up.

McDonald's begins delivery rollout

By Peter Romeo on May 17, 2017

A deal has been struck with UberEats, starting with 1,000 stores.

Financing

McDonald’s sees traffic gain in 4.1% comp rise

By Peter Romeo on Oct. 24, 2017

Guest counts rose because of a high-low pricing strategy, the quick-service giant said.

Financing

McDonald's quiet shrinkage

By Jonathan Maze on Feb. 02, 2018

The burger giant has closed more than 300 locations the past three years, says RB's The Bottom Line. Will it grow again?

Sliced Apple Sales Booming

By Restaurant Business Staff on Aug. 24, 2011

CHICAGO (August 24, 2011 - The Packer)—Sales of fresh sliced apples increased 33% in the past five years. The category garnered about $122 million in sales...

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